Emerging outsource agricultural services enable farmer adaptation in agrifood value chains: A product cycle perspective

Outsource agricultural service enterprises emerged a century ago in high-income countries and in the past several decades in developing regions. We contribute by analyzing and illustrating the emergence of these services from the perspective of phases of the Product Cycle. These services help farmer...

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Main Authors: Reardon, Thomas, Awokuse, Titus, Belton, Ben, Liverpool-Tasie, Lenis Saweda O., Minten, Bart, Nguyen, Genevieve, Qanti, Sara, Swinnen, Johan, Vos, Rob, Zilberman, David
Format: Journal Article
Language:Inglés
Published: Elsevier 2024
Subjects:
Online Access:https://hdl.handle.net/10568/152039
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author Reardon, Thomas
Awokuse, Titus
Belton, Ben
Liverpool-Tasie, Lenis Saweda O.
Minten, Bart
Nguyen, Genevieve
Qanti, Sara
Swinnen, Johan
Vos, Rob
Zilberman, David
author_browse Awokuse, Titus
Belton, Ben
Liverpool-Tasie, Lenis Saweda O.
Minten, Bart
Nguyen, Genevieve
Qanti, Sara
Reardon, Thomas
Swinnen, Johan
Vos, Rob
Zilberman, David
author_facet Reardon, Thomas
Awokuse, Titus
Belton, Ben
Liverpool-Tasie, Lenis Saweda O.
Minten, Bart
Nguyen, Genevieve
Qanti, Sara
Swinnen, Johan
Vos, Rob
Zilberman, David
author_sort Reardon, Thomas
collection Repository of Agricultural Research Outputs (CGSpace)
description Outsource agricultural service enterprises emerged a century ago in high-income countries and in the past several decades in developing regions. We contribute by analyzing and illustrating the emergence of these services from the perspective of phases of the Product Cycle. These services help farmers adapt to international and domestic agrifood value chains: (1) in the commoditization phase, e.g., with rice combine harvesting services in China and Myanmar for domestic and export markets; (2) in the early product differentiation phase into quality traits, e.g., with horticultural services to Ethiopian and Indonesian farmers for urban wholesale markets; (3) in the advanced product differentiation phase into environmental traits, e.g., with A-Z services to help French farmers grow eco-labeled vegetables for supermarkets. These services addressed farmers’ shortfalls in information, skills, labor, and equipment. The services are supplied by medium/large farmers with excess capacity say of a combine; by wholesalers who want to reduce search costs and risks; by input “agro-dealers”; and by agribusinesses servicing their outgrowers. In new cases shown in France, outsource firms partner with farm input companies such as Bayer or with robot/drone companies. Governments have – and can do much more to – support the emergence of these services such as in developing regions today through: (1) promotion of a business ecosystem, based on policies of investment in hard and soft infrastructure, favoring the coadaptation of these firms with farmers’ needs; (2) policies facilitating access, such as through import liberalization, of equipment and seeds and chemicals.
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spelling CGSpace1520392025-12-08T09:54:28Z Emerging outsource agricultural services enable farmer adaptation in agrifood value chains: A product cycle perspective Reardon, Thomas Awokuse, Titus Belton, Ben Liverpool-Tasie, Lenis Saweda O. Minten, Bart Nguyen, Genevieve Qanti, Sara Swinnen, Johan Vos, Rob Zilberman, David adaptation value chains agrifood systems farmers rice vegetables Outsource agricultural service enterprises emerged a century ago in high-income countries and in the past several decades in developing regions. We contribute by analyzing and illustrating the emergence of these services from the perspective of phases of the Product Cycle. These services help farmers adapt to international and domestic agrifood value chains: (1) in the commoditization phase, e.g., with rice combine harvesting services in China and Myanmar for domestic and export markets; (2) in the early product differentiation phase into quality traits, e.g., with horticultural services to Ethiopian and Indonesian farmers for urban wholesale markets; (3) in the advanced product differentiation phase into environmental traits, e.g., with A-Z services to help French farmers grow eco-labeled vegetables for supermarkets. These services addressed farmers’ shortfalls in information, skills, labor, and equipment. The services are supplied by medium/large farmers with excess capacity say of a combine; by wholesalers who want to reduce search costs and risks; by input “agro-dealers”; and by agribusinesses servicing their outgrowers. In new cases shown in France, outsource firms partner with farm input companies such as Bayer or with robot/drone companies. Governments have – and can do much more to – support the emergence of these services such as in developing regions today through: (1) promotion of a business ecosystem, based on policies of investment in hard and soft infrastructure, favoring the coadaptation of these firms with farmers’ needs; (2) policies facilitating access, such as through import liberalization, of equipment and seeds and chemicals. 2024-08 2024-09-06T20:21:58Z 2024-09-06T20:21:58Z Journal Article https://hdl.handle.net/10568/152039 en Open Access Elsevier Reardon, Thomas; Awokuse, Titus; Belton, Ben; Liverpool-Tasie, Lenis Saweda O.; Minten, Bart; Nguyen, Genevieve; et al. 2024. Emerging outsource agricultural services enable farmer adaptation in agrifood value chains: A product cycle perspective. Food Policy 127(August 2024): 102711. https://doi.org/10.1016/j.foodpol.2024.102711
spellingShingle adaptation
value chains
agrifood systems
farmers
rice
vegetables
Reardon, Thomas
Awokuse, Titus
Belton, Ben
Liverpool-Tasie, Lenis Saweda O.
Minten, Bart
Nguyen, Genevieve
Qanti, Sara
Swinnen, Johan
Vos, Rob
Zilberman, David
Emerging outsource agricultural services enable farmer adaptation in agrifood value chains: A product cycle perspective
title Emerging outsource agricultural services enable farmer adaptation in agrifood value chains: A product cycle perspective
title_full Emerging outsource agricultural services enable farmer adaptation in agrifood value chains: A product cycle perspective
title_fullStr Emerging outsource agricultural services enable farmer adaptation in agrifood value chains: A product cycle perspective
title_full_unstemmed Emerging outsource agricultural services enable farmer adaptation in agrifood value chains: A product cycle perspective
title_short Emerging outsource agricultural services enable farmer adaptation in agrifood value chains: A product cycle perspective
title_sort emerging outsource agricultural services enable farmer adaptation in agrifood value chains a product cycle perspective
topic adaptation
value chains
agrifood systems
farmers
rice
vegetables
url https://hdl.handle.net/10568/152039
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