Expanding the shopping cart or improving its contents: A study on “Modern” retail in India

Several factors (including rising incomes, urbanization, a young population, and more women in the labor force) have influenced retailing in India in recent years, with the emergence and rapid spread of supermarkets being the most dramatic change. Without disputing the high growth rates of organized...

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Bibliographic Details

Main Authors:	Roy, Devesh, Joshi, Pramod Kumar, Karandikar, Bhushana, Joshi, Shwetima, Sonkar, Vinay Kumar
Format:	Journal Article
Language:	Inglés
Published:	Walter de Gruyter GmbH 2014
Subjects:	models supermarkets
Online Access:	https://hdl.handle.net/10568/151467