Agricultural R&D in Sierra Leone: An Assessment of the Sierra Leone Agricultural Research Institute
Despite increasing availability of household water treatment products, demand in developing countries remains low. Willingness to pay for water treatment products and factors that affect demand are not well understood. In this study, we estimate willingness to pay for WaterGuard, a dilute chlorine s...
| Main Authors: | , |
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| Format: | Artículo preliminar |
| Language: | Inglés |
| Published: |
International Food Policy Research Institute
2014
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/150976 |
| _version_ | 1855533673116336128 |
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| author | Momoh, John Beintema, Nienke M. |
| author_browse | Beintema, Nienke M. Momoh, John |
| author_facet | Momoh, John Beintema, Nienke M. |
| author_sort | Momoh, John |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Despite increasing availability of household water treatment products, demand in developing countries remains low. Willingness to pay for water treatment products and factors that affect demand are not well understood. In this study, we estimate willingness to pay for WaterGuard, a dilute chlorine solution for point-of-use water treatment, using actual purchase decisions at randomly assigned prices. Secondly, we identify household characteristics that are correlated with the purchase decision. Among a sample of 854 respondents from 107 villages in rural Kenya, we find that mean willingness to pay is approximately 80% of the market price. Although only 35% of sample households purchased WaterGuard at the market price, 67% of those offered a 50% discount purchased the product. A marketing message emphasizing child health did not have a significant effect on purchase behavior, overall or among the subset of households with children under five. These findings suggest that rural Kenyans are willing to pay for WaterGuard at low prices but are very sensitive to increasing price. Households with young children that could benefit the most from use of WaterGuard do not appear to be more likely to purchase the product, and a marketing message designed to target this population was ineffective. |
| format | Artículo preliminar |
| id | CGSpace150976 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1509762025-04-08T18:33:44Z Agricultural R&D in Sierra Leone: An Assessment of the Sierra Leone Agricultural Research Institute Momoh, John Beintema, Nienke M. agricultural research research public expenditure Despite increasing availability of household water treatment products, demand in developing countries remains low. Willingness to pay for water treatment products and factors that affect demand are not well understood. In this study, we estimate willingness to pay for WaterGuard, a dilute chlorine solution for point-of-use water treatment, using actual purchase decisions at randomly assigned prices. Secondly, we identify household characteristics that are correlated with the purchase decision. Among a sample of 854 respondents from 107 villages in rural Kenya, we find that mean willingness to pay is approximately 80% of the market price. Although only 35% of sample households purchased WaterGuard at the market price, 67% of those offered a 50% discount purchased the product. A marketing message emphasizing child health did not have a significant effect on purchase behavior, overall or among the subset of households with children under five. These findings suggest that rural Kenyans are willing to pay for WaterGuard at low prices but are very sensitive to increasing price. Households with young children that could benefit the most from use of WaterGuard do not appear to be more likely to purchase the product, and a marketing message designed to target this population was ineffective. 2014 2024-08-01T02:54:36Z 2024-08-01T02:54:36Z Working Paper https://hdl.handle.net/10568/150976 en Open Access application/pdf International Food Policy Research Institute Momoh, John and Beintema, Nienke M. 2014. Agricultural R&D in Sierra Leone: An Assessment of the Sierra Leone Agricultural Research Institute. ASTI Summary Note. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/150976 |
| spellingShingle | agricultural research research public expenditure Momoh, John Beintema, Nienke M. Agricultural R&D in Sierra Leone: An Assessment of the Sierra Leone Agricultural Research Institute |
| title | Agricultural R&D in Sierra Leone: An Assessment of the Sierra Leone Agricultural Research Institute |
| title_full | Agricultural R&D in Sierra Leone: An Assessment of the Sierra Leone Agricultural Research Institute |
| title_fullStr | Agricultural R&D in Sierra Leone: An Assessment of the Sierra Leone Agricultural Research Institute |
| title_full_unstemmed | Agricultural R&D in Sierra Leone: An Assessment of the Sierra Leone Agricultural Research Institute |
| title_short | Agricultural R&D in Sierra Leone: An Assessment of the Sierra Leone Agricultural Research Institute |
| title_sort | agricultural r d in sierra leone an assessment of the sierra leone agricultural research institute |
| topic | agricultural research research public expenditure |
| url | https://hdl.handle.net/10568/150976 |
| work_keys_str_mv | AT momohjohn agriculturalrdinsierraleoneanassessmentofthesierraleoneagriculturalresearchinstitute AT beintemanienkem agriculturalrdinsierraleoneanassessmentofthesierraleoneagriculturalresearchinstitute |