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Social networks and Indian farmers’ demand for agricultural custom hire services

It is difficult to tell who influences farmers’ adoption decisions, and whether farmers use the same technologies as others in their network because they learn from or mimic each other or because they share similar characteristics and circumstances. This study1 used a set of experimental auctions co...

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Main Authors: Magnan, Nicholas, Spielman, David J., Lybbert, Travis J., Gulati, Kajal, International Maize and Wheat Improvement Center, International Food Policy Research Institute, International Livestock Research Institute, International Rice Research Institute, WorldFish
Format: Brief
Language:Inglés
Published: International Food Policy Research Institute 2014
Subjects:
social structure
extension
new technology
technology transfer
networks
demand
development policies
smallholders
extension approaches
innovation adoption
Online Access:https://hdl.handle.net/10568/150181
Summary:It is difficult to tell who influences farmers’ adoption decisions, and whether farmers use the same technologies as others in their network because they learn from or mimic each other or because they share similar characteristics and circumstances. This study1 used a set of experimental auctions coupled with randomly deciding which winners of the auctions actually received the technology to assess whether having first-generation adopters of a new resource-conserving technology – in this case, laser land leveling (LLL) – in a farmer’s network increases his or her exposure to and demand for the technology.

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