Information, certification and demand for food safety: Evidence from an in-store experiment in Mumbai
Is demand for safe food in developing countries low because of limited ability to pay, or because of lack of consumer awareness and absence of credible certification? To answer this question we conducted a controlled market experiment in Mumbai, India, selling grapes with credible certification labe...
| Autores principales: | , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Wiley
2015
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/149626 |
| _version_ | 1855530852949164032 |
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| author | Birol, Ekin Karandikar, Bhushana Roy, Devesh Torero, Máximo |
| author_browse | Birol, Ekin Karandikar, Bhushana Roy, Devesh Torero, Máximo |
| author_facet | Birol, Ekin Karandikar, Bhushana Roy, Devesh Torero, Máximo |
| author_sort | Birol, Ekin |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Is demand for safe food in developing countries low because of limited ability to pay, or because of lack of consumer awareness and absence of credible certification? To answer this question we conducted a controlled market experiment in Mumbai, India, selling grapes with credible certification labels alongside unlabeled grapes while providing randomly selected consumers with information on salient features of food safety certification. We confirm that informed consumers are more likely to purchase labeled grapes, controlling for prior information and attitudes, and using two (intensive versus extensive) information treatments. Policies related to information/certification could be an important component of improving public health by mobilising latent demand for food safety and hence supply of safer food for the public. |
| format | Journal Article |
| id | CGSpace149626 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | Wiley |
| publisherStr | Wiley |
| record_format | dspace |
| spelling | CGSpace1496262024-11-15T08:52:43Z Information, certification and demand for food safety: Evidence from an in-store experiment in Mumbai Birol, Ekin Karandikar, Bhushana Roy, Devesh Torero, Máximo certification randomized controlled trial food safety factor analysis credible information grapes Is demand for safe food in developing countries low because of limited ability to pay, or because of lack of consumer awareness and absence of credible certification? To answer this question we conducted a controlled market experiment in Mumbai, India, selling grapes with credible certification labels alongside unlabeled grapes while providing randomly selected consumers with information on salient features of food safety certification. We confirm that informed consumers are more likely to purchase labeled grapes, controlling for prior information and attitudes, and using two (intensive versus extensive) information treatments. Policies related to information/certification could be an important component of improving public health by mobilising latent demand for food safety and hence supply of safer food for the public. 2015-06-01 2024-08-01T02:49:39Z 2024-08-01T02:49:39Z Journal Article https://hdl.handle.net/10568/149626 en Limited Access Wiley Birol, Ekin; Karandikar, Bhushana; Roy, Devesh; and Torero, Maximo. 2015. Information, certification and demand for food safety: Evidence from an in-store experiment in Mumbai. Journal of Agricultural Economics 66(2): 470-491. https://doi.org/10.1111/1477-9552.12089 |
| spellingShingle | certification randomized controlled trial food safety factor analysis credible information grapes Birol, Ekin Karandikar, Bhushana Roy, Devesh Torero, Máximo Information, certification and demand for food safety: Evidence from an in-store experiment in Mumbai |
| title | Information, certification and demand for food safety: Evidence from an in-store experiment in Mumbai |
| title_full | Information, certification and demand for food safety: Evidence from an in-store experiment in Mumbai |
| title_fullStr | Information, certification and demand for food safety: Evidence from an in-store experiment in Mumbai |
| title_full_unstemmed | Information, certification and demand for food safety: Evidence from an in-store experiment in Mumbai |
| title_short | Information, certification and demand for food safety: Evidence from an in-store experiment in Mumbai |
| title_sort | information certification and demand for food safety evidence from an in store experiment in mumbai |
| topic | certification randomized controlled trial food safety factor analysis credible information grapes |
| url | https://hdl.handle.net/10568/149626 |
| work_keys_str_mv | AT birolekin informationcertificationanddemandforfoodsafetyevidencefromaninstoreexperimentinmumbai AT karandikarbhushana informationcertificationanddemandforfoodsafetyevidencefromaninstoreexperimentinmumbai AT roydevesh informationcertificationanddemandforfoodsafetyevidencefromaninstoreexperimentinmumbai AT toreromaximo informationcertificationanddemandforfoodsafetyevidencefromaninstoreexperimentinmumbai |