Information, branding, certification, and consumer willingness to pay for high-iron pearl millet: Evidence from experimental auctions in Maharashtra, India

In this paper we use sensory evaluation methods adopted from food science literature and the Becker-DeGroot-Marschak mechanism adopted from economic valuation literature to estimate consumer demand for biofortified high-iron pearl millet (HIPM) in Maharashtra, India. Unlike biofortification with pro...

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Bibliographic Details
Main Authors: Birol, Ekin, Karandikar, Bhushana, Rampal, Jeevant, Banerji, Abhijit
Format: Informe técnico
Language:Inglés
Published: International Food Policy Research Institute 2015
Subjects:
Online Access:https://hdl.handle.net/10568/149625
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