Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria
In this paper we use the Becker-deGroot-Marschak auction mechanism to estimate consumer demand for biofortified yellow cassava varieties in two states of Nigeria: Imo in the southeast and Oyo in the southwest. These two states exhibit distinct habitual product color preferences for staple food made...
| Main Authors: | , , , |
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| Format: | Artículo preliminar |
| Language: | Inglés |
| Published: |
International Food Policy Research Institute
2014
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/149621 |
| _version_ | 1855516515610132480 |
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| author | Oparinde, Adewale Banerji, Abhijit Birol, Ekin Ilona, Paul |
| author_browse | Banerji, Abhijit Birol, Ekin Ilona, Paul Oparinde, Adewale |
| author_facet | Oparinde, Adewale Banerji, Abhijit Birol, Ekin Ilona, Paul |
| author_sort | Oparinde, Adewale |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | In this paper we use the Becker-deGroot-Marschak auction mechanism to estimate consumer demand for biofortified yellow cassava varieties in two states of Nigeria: Imo in the southeast and Oyo in the southwest. These two states exhibit distinct habitual product color preferences for staple food made with cassava. We estimate the effect of nutrition information campaigns and nature of planting material delivery institutions on consumer demand. Willingness to pay estimation accounted for the effect of product endowment censoring in bids and payment. Without a nutrition information campaign, biofortified varieties are unlikely to be accepted in the southeast as they are associated with substantial discounts. In the southwest, consumers are willing to pay a premium for light yellow biofortified cassava varieties even in the absence of nutrition information. The paper finds that nutrition information results in a large and significant price premium for biofortified yellow cassava in both states, but the nature of delivery institution has a small effect in the southwest only. |
| format | Artículo preliminar |
| id | CGSpace149621 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1496212025-11-06T05:21:31Z Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria Oparinde, Adewale Banerji, Abhijit Birol, Ekin Ilona, Paul willingness to pay carotenoids biofortification demand retinol micronutrient deficiencies nutrition cassava In this paper we use the Becker-deGroot-Marschak auction mechanism to estimate consumer demand for biofortified yellow cassava varieties in two states of Nigeria: Imo in the southeast and Oyo in the southwest. These two states exhibit distinct habitual product color preferences for staple food made with cassava. We estimate the effect of nutrition information campaigns and nature of planting material delivery institutions on consumer demand. Willingness to pay estimation accounted for the effect of product endowment censoring in bids and payment. Without a nutrition information campaign, biofortified varieties are unlikely to be accepted in the southeast as they are associated with substantial discounts. In the southwest, consumers are willing to pay a premium for light yellow biofortified cassava varieties even in the absence of nutrition information. The paper finds that nutrition information results in a large and significant price premium for biofortified yellow cassava in both states, but the nature of delivery institution has a small effect in the southwest only. 2014 2024-08-01T02:49:38Z 2024-08-01T02:49:38Z Working Paper https://hdl.handle.net/10568/149621 en Open Access application/pdf International Food Policy Research Institute Oparinde, Adewale; Banerji, Abhijit; Birol, Ekin and Ilona, Paul. 2014. Information and Consumer Willingness to Pay for Biofortified Yellow Cassava: Evidence from Experimental Auctions in Nigeria. HarvestPlus Working Paper 13. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/149621 |
| spellingShingle | willingness to pay carotenoids biofortification demand retinol micronutrient deficiencies nutrition cassava Oparinde, Adewale Banerji, Abhijit Birol, Ekin Ilona, Paul Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title | Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title_full | Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title_fullStr | Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title_full_unstemmed | Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title_short | Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title_sort | information and consumer willingness to pay for biofortified yellow cassava evidence from experimental auctions in nigeria |
| topic | willingness to pay carotenoids biofortification demand retinol micronutrient deficiencies nutrition cassava |
| url | https://hdl.handle.net/10568/149621 |
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