Strengthening Rwanda's hybrid maize seed systems through agrodealers

Kilimo General Business (KGB) specialises in producing hybrid maize seeds across Rwanda. The Great Lakes Accelerated Innovation Delivery Initiative Rapid Delivery Hub (AID-I GLR) project has partnered with KGB to create awareness and enhance adoption of hybrid maize seeds through strengthened market...

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Bibliographic Details
Main Author: International Institute of Tropical Agriculture
Format: Video
Language:Swahili
Published: International Institute of Tropical Agriculture 2024
Subjects:
Online Access:https://hdl.handle.net/10568/148965
Description
Summary:Kilimo General Business (KGB) specialises in producing hybrid maize seeds across Rwanda. The Great Lakes Accelerated Innovation Delivery Initiative Rapid Delivery Hub (AID-I GLR) project has partnered with KGB to create awareness and enhance adoption of hybrid maize seeds through strengthened marketing strategies with agrodealers linking to farmers. In the video, hear how this model works from agrodealer Josette Twizere and Angelique Maniraguha, a farmer.