Video-based agricultural extension: Analysis of a pilot project in Ethiopia

Since 2014, Digital Green and the Government of Ethiopia have been piloting a project to introduce a community-centric video approach to agricultural extension provision.1 Digital Green’s approach has the potential to transform extension in Ethiopia via a fairly simple impact pathway. By providing a...

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Detalles Bibliográficos
Autores principales: Bernard, Tanguy, Makhija, Simrin, Orkin, Kate, Taffesse, Alemayehu Seyoum, Spielman, David J.
Formato: Brief
Lenguaje:Inglés
Publicado: International Food Policy Research Institute 2016
Materias:
Acceso en línea:https://hdl.handle.net/10568/148597
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author Bernard, Tanguy
Makhija, Simrin
Orkin, Kate
Taffesse, Alemayehu Seyoum
Spielman, David J.
author_browse Bernard, Tanguy
Makhija, Simrin
Orkin, Kate
Spielman, David J.
Taffesse, Alemayehu Seyoum
author_facet Bernard, Tanguy
Makhija, Simrin
Orkin, Kate
Taffesse, Alemayehu Seyoum
Spielman, David J.
author_sort Bernard, Tanguy
collection Repository of Agricultural Research Outputs (CGSpace)
description Since 2014, Digital Green and the Government of Ethiopia have been piloting a project to introduce a community-centric video approach to agricultural extension provision.1 Digital Green’s approach has the potential to transform extension in Ethiopia via a fairly simple impact pathway. By providing a cost-effective ap-proach to information dissemination, video-based extension can in-crease the adoption rate of productivity-enhancing agricultural technologies and practices by smallholder farmers, including in-creased adoption by women. The Digital Green approach could also improve data collection and analysis. This note, based on a more detailed project report,2 summarizes findings and recom-mendations that point the way to expanded use of video-based ag-ricultural extension.
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spelling CGSpace1485972025-11-06T05:19:16Z Video-based agricultural extension: Analysis of a pilot project in Ethiopia Bernard, Tanguy Makhija, Simrin Orkin, Kate Taffesse, Alemayehu Seyoum Spielman, David J. video extension activities information and communication technologies communities Since 2014, Digital Green and the Government of Ethiopia have been piloting a project to introduce a community-centric video approach to agricultural extension provision.1 Digital Green’s approach has the potential to transform extension in Ethiopia via a fairly simple impact pathway. By providing a cost-effective ap-proach to information dissemination, video-based extension can in-crease the adoption rate of productivity-enhancing agricultural technologies and practices by smallholder farmers, including in-creased adoption by women. The Digital Green approach could also improve data collection and analysis. This note, based on a more detailed project report,2 summarizes findings and recom-mendations that point the way to expanded use of video-based ag-ricultural extension. 2016-10-28 2024-06-21T09:25:10Z 2024-06-21T09:25:10Z Brief https://hdl.handle.net/10568/148597 en Open Access application/pdf International Food Policy Research Institute Bernard, Tanguy; Makhija, Simrin; Orkin, Kate; Taffesse, Alemayehu Seyoum; and Spielman, David J. 2016. Video-based agricultural extension: Analysis of a pilot project in Ethiopia. Project Note. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/148597
spellingShingle video
extension activities
information and communication technologies
communities
Bernard, Tanguy
Makhija, Simrin
Orkin, Kate
Taffesse, Alemayehu Seyoum
Spielman, David J.
Video-based agricultural extension: Analysis of a pilot project in Ethiopia
title Video-based agricultural extension: Analysis of a pilot project in Ethiopia
title_full Video-based agricultural extension: Analysis of a pilot project in Ethiopia
title_fullStr Video-based agricultural extension: Analysis of a pilot project in Ethiopia
title_full_unstemmed Video-based agricultural extension: Analysis of a pilot project in Ethiopia
title_short Video-based agricultural extension: Analysis of a pilot project in Ethiopia
title_sort video based agricultural extension analysis of a pilot project in ethiopia
topic video
extension activities
information and communication technologies
communities
url https://hdl.handle.net/10568/148597
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