The association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam
Objectives. To examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF).Methods. We performed face-to-face interviews with 11 722 mothers of infants younger than 6 months using 5 cross-sectional surveys 6 or more months apart between 2011 and 2014...
| Main Authors: | , , , , , , , , |
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| Format: | Journal Article |
| Language: | Inglés |
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American Public Health Association
2017
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| Online Access: | https://hdl.handle.net/10568/148381 |
| _version_ | 1855528745806331904 |
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| author | Nguyen, Tuan T. Alayon, Silvia Jimerson, Ann Naugle, Danielle Nguyen, Phuong Hong Hajeebhoy, Nemat Baker, Jean Baume, Carol Frongillo, Edward A. |
| author_browse | Alayon, Silvia Baker, Jean Baume, Carol Frongillo, Edward A. Hajeebhoy, Nemat Jimerson, Ann Naugle, Danielle Nguyen, Phuong Hong Nguyen, Tuan T. |
| author_facet | Nguyen, Tuan T. Alayon, Silvia Jimerson, Ann Naugle, Danielle Nguyen, Phuong Hong Hajeebhoy, Nemat Baker, Jean Baume, Carol Frongillo, Edward A. |
| author_sort | Nguyen, Tuan T. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Objectives. To examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF).Methods. We performed face-to-face interviews with 11 722 mothers of infants younger than 6 months using 5 cross-sectional surveys 6 or more months apart between 2011 and 2014 in Vietnam. Sample sizes were 2065 to 2593, and approximately 50% of participants lived in areas with (Alive & Thrive [A&T]-intensive [I]) and approximately 50% without (A&T-nonintensive [NI]) facilities offering counseling services. We analyzed data at individual and commune levels separately for A&T-I and A&T-NI areas.Results. Exposure to television spots was associated with higher EBF in A&T-I (odds ratio [OR] = 3.33; 95% confidence interval [CI] = 2.70, 4.12) and A&T-NI (OR = 1.31; 95% CI = 1.03, 1.67) areas. In A&T-I areas, mothers who could recall at least 1 message were more likely to report EBF. In A&T-NI areas, only recall of at least 3 messages was associated with higher EBF. In communes, 1 message recalled (mean score range = 0.3–2.4) corresponded to 17 (P = .005) and 8 (P = .1) percentage points higher EBF prevalence in A&T-I and A&T-NI communes, respectively.Conclusions. Mass media should be part of comprehensive programs to promote EBF. |
| format | Journal Article |
| id | CGSpace148381 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | American Public Health Association |
| publisherStr | American Public Health Association |
| record_format | dspace |
| spelling | CGSpace1483812025-04-03T21:29:14Z The association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam Nguyen, Tuan T. Alayon, Silvia Jimerson, Ann Naugle, Danielle Nguyen, Phuong Hong Hajeebhoy, Nemat Baker, Jean Baume, Carol Frongillo, Edward A. nutrition infant feeding children information and communication technologies breastfeeding Objectives. To examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF).Methods. We performed face-to-face interviews with 11 722 mothers of infants younger than 6 months using 5 cross-sectional surveys 6 or more months apart between 2011 and 2014 in Vietnam. Sample sizes were 2065 to 2593, and approximately 50% of participants lived in areas with (Alive & Thrive [A&T]-intensive [I]) and approximately 50% without (A&T-nonintensive [NI]) facilities offering counseling services. We analyzed data at individual and commune levels separately for A&T-I and A&T-NI areas.Results. Exposure to television spots was associated with higher EBF in A&T-I (odds ratio [OR] = 3.33; 95% confidence interval [CI] = 2.70, 4.12) and A&T-NI (OR = 1.31; 95% CI = 1.03, 1.67) areas. In A&T-I areas, mothers who could recall at least 1 message were more likely to report EBF. In A&T-NI areas, only recall of at least 3 messages was associated with higher EBF. In communes, 1 message recalled (mean score range = 0.3–2.4) corresponded to 17 (P = .005) and 8 (P = .1) percentage points higher EBF prevalence in A&T-I and A&T-NI communes, respectively.Conclusions. Mass media should be part of comprehensive programs to promote EBF. 2017 2024-06-21T09:24:32Z 2024-06-21T09:24:32Z Journal Article https://hdl.handle.net/10568/148381 en American Public Health Association Nguyen, Tuan T.; Alayon, Silvia; Jimerson, Ann; Naugle, Danielle; Nguyen, Phuong H.; Hajeebhoy, Nemat; Baker, Jean; Baume, Carol; and Frongillo, Edward A. The Association of a Large-Scale Television Campaign With Exclusive Breastfeeding Prevalence in Vietnam. American Journal of Public Health 107 (2): 312-318. https://doi.org/10.2105/AJPH.2016.303561 |
| spellingShingle | nutrition infant feeding children information and communication technologies breastfeeding Nguyen, Tuan T. Alayon, Silvia Jimerson, Ann Naugle, Danielle Nguyen, Phuong Hong Hajeebhoy, Nemat Baker, Jean Baume, Carol Frongillo, Edward A. The association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam |
| title | The association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam |
| title_full | The association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam |
| title_fullStr | The association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam |
| title_full_unstemmed | The association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam |
| title_short | The association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam |
| title_sort | association of a large scale television campaign with exclusive breastfeeding prevalence in vietnam |
| topic | nutrition infant feeding children information and communication technologies breastfeeding |
| url | https://hdl.handle.net/10568/148381 |
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