Marketing biofortified crops: Insights from consumer research
As the market for biofortified seed and food grows, farmers increasingly market their excess production to consumers. To develop a global strategy for consumer marketing of biofortified crops, research is needed to understand consumer perceptions, insights, and behaviors around food, agriculture, nu...
| Autores principales: | , |
|---|---|
| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
African Journal of Food, Agriculture, Nutrition and Development
2017
|
| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/147999 |
Ejemplares similares: Marketing biofortified crops: Insights from consumer research
- Investigating consumer preferences and willingness to pay for Orange-fleshed Sweet potato (OFSP) juice in Rwanda
- Partnering to Scale Biofortified Crops in Uganda
- Consumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles
- Quality and psychosocial factors influencing purchase of orange‐fleshed sweet potato bread
- Development and delivery of biofortified crops at scale. Project profile.
- Direct and spillover effects of biofortified sweetpotato interventions on sustained adoption in Malawi