Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria
In this article, we use the Becker‐DeGroot‐Marschak mechanism to estimate consumer demand for biofortified yellow cassava varieties in two states of Nigeria: Imo in the southeast and Oyo in the southwest. These two states exhibit distinct habitual product color preferences for staple food made with...
| Autores principales: | , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Wiley
2016
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/147878 |
| _version_ | 1855515833277612032 |
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| author | Oparinde, Adewale Banerji, Abhijit Birol, Ekin Ilona, Paul |
| author_browse | Banerji, Abhijit Birol, Ekin Ilona, Paul Oparinde, Adewale |
| author_facet | Oparinde, Adewale Banerji, Abhijit Birol, Ekin Ilona, Paul |
| author_sort | Oparinde, Adewale |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | In this article, we use the Becker‐DeGroot‐Marschak mechanism to estimate consumer demand for biofortified yellow cassava varieties in two states of Nigeria: Imo in the southeast and Oyo in the southwest. These two states exhibit distinct habitual product color preferences for staple food made with cassava. We estimate the effect of nutrition information campaigns and nature of planting material delivery institutions on consumer demand. Willingness to pay estimations account for the effect of product endowment, censoring in bids and nonpayment. In Oyo, consumers are willing to pay a premium for light yellow cassava variety even in the absence of nutrition information. The article finds that nutrition information results in a large and significant price premium for biofortified cassava in both states, and the nature of delivery institution has no significant effect. |
| format | Journal Article |
| id | CGSpace147878 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | Wiley |
| publisherStr | Wiley |
| record_format | dspace |
| spelling | CGSpace1478782025-02-24T06:47:45Z Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria Oparinde, Adewale Banerji, Abhijit Birol, Ekin Ilona, Paul biofortification health consumer behaviour nutrition becker-degroot-marschak mechanism cassava experimental design In this article, we use the Becker‐DeGroot‐Marschak mechanism to estimate consumer demand for biofortified yellow cassava varieties in two states of Nigeria: Imo in the southeast and Oyo in the southwest. These two states exhibit distinct habitual product color preferences for staple food made with cassava. We estimate the effect of nutrition information campaigns and nature of planting material delivery institutions on consumer demand. Willingness to pay estimations account for the effect of product endowment, censoring in bids and nonpayment. In Oyo, consumers are willing to pay a premium for light yellow cassava variety even in the absence of nutrition information. The article finds that nutrition information results in a large and significant price premium for biofortified cassava in both states, and the nature of delivery institution has no significant effect. 2016-05-06 2024-06-21T09:23:26Z 2024-06-21T09:23:26Z Journal Article https://hdl.handle.net/10568/147878 en https://hdl.handle.net/10568/149621 Wiley Oparinde, Adewale; Banerji, Abhijit; Birol, Ekin; and Ilona, Paul. 2016. Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria. Agricultural Economics 47(2): 215 - 233. https://doi.org/10.1111/agec.12224 |
| spellingShingle | biofortification health consumer behaviour nutrition becker-degroot-marschak mechanism cassava experimental design Oparinde, Adewale Banerji, Abhijit Birol, Ekin Ilona, Paul Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title | Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title_full | Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title_fullStr | Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title_full_unstemmed | Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title_short | Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria |
| title_sort | information and consumer willingness to pay for biofortified yellow cassava evidence from experimental auctions in nigeria |
| topic | biofortification health consumer behaviour nutrition becker-degroot-marschak mechanism cassava experimental design |
| url | https://hdl.handle.net/10568/147878 |
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