Can differences in individual learning explain patterns of technology adoption? Evidence on heterogeneous learning patterns and hybrid rice adoption in Bihar, India

Much empirical research that has shown that an individual’s decision to adopt a new technology is the result of learning – both in personal experimentation as well as observing the experimentation of others. Yet even casual observation would suggest significant heterogeneity learning processes, mani...

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Autores principales: Gars, Jared, Ward, Patrick S.
Formato: Journal Article
Lenguaje:Inglés
Publicado: Elsevier 2019
Materias:
Acceso en línea:https://hdl.handle.net/10568/146531
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author Gars, Jared
Ward, Patrick S.
author_browse Gars, Jared
Ward, Patrick S.
author_facet Gars, Jared
Ward, Patrick S.
author_sort Gars, Jared
collection Repository of Agricultural Research Outputs (CGSpace)
description Much empirical research that has shown that an individual’s decision to adopt a new technology is the result of learning – both in personal experimentation as well as observing the experimentation of others. Yet even casual observation would suggest significant heterogeneity learning processes, manifesting itself in widely varying patterns of adoption over space and time. In this paper we explore this heterogeneity in the context of early adoption of hybrid rice in rural India. Using specially-designed experiments conducted as part of a primary survey in the field, we are able to identify which of four broad learning heuristics most accurately reflects individuals’ information processing strategies. Linking these learning heuristics with observed use of rice hybrids, we demonstrate that pure Bayesian learning is well suited for the tinkering and marginal adjustments that would be required to learn about a technology like hybrid rice, but is also more cognitively taxing, requiring a longer memory and more complex updating processes. Consequently, only about 25 percent of the farmers in our sample can be characterized as pure Bayesian learners. Present-biased learning and relying on first impressions will likely hinder adoption of a technology like hybrid rice, even after controlling for access to credit and a rudimentary proxy for intelligence.
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spelling CGSpace1465312024-10-25T07:57:37Z Can differences in individual learning explain patterns of technology adoption? Evidence on heterogeneous learning patterns and hybrid rice adoption in Bihar, India Gars, Jared Ward, Patrick S. information processing resistance varieties learning innovation adoption agricultural economics agricultural development decision making Much empirical research that has shown that an individual’s decision to adopt a new technology is the result of learning – both in personal experimentation as well as observing the experimentation of others. Yet even casual observation would suggest significant heterogeneity learning processes, manifesting itself in widely varying patterns of adoption over space and time. In this paper we explore this heterogeneity in the context of early adoption of hybrid rice in rural India. Using specially-designed experiments conducted as part of a primary survey in the field, we are able to identify which of four broad learning heuristics most accurately reflects individuals’ information processing strategies. Linking these learning heuristics with observed use of rice hybrids, we demonstrate that pure Bayesian learning is well suited for the tinkering and marginal adjustments that would be required to learn about a technology like hybrid rice, but is also more cognitively taxing, requiring a longer memory and more complex updating processes. Consequently, only about 25 percent of the farmers in our sample can be characterized as pure Bayesian learners. Present-biased learning and relying on first impressions will likely hinder adoption of a technology like hybrid rice, even after controlling for access to credit and a rudimentary proxy for intelligence. 2019-01-17 2024-06-21T09:07:25Z 2024-06-21T09:07:25Z Journal Article https://hdl.handle.net/10568/146531 en Open Access Elsevier Gars, Jared; and Ward, Patrick S. 2019. Can differences in individual learning explain patterns of technology adoption? Evidence on heterogeneous learning patterns and hybrid rice adoption in Bihar, India. World Development 115(March 2019): 178-189. https://doi.org/10.1016/j.worlddev.2018.11.014
spellingShingle information processing
resistance varieties
learning
innovation adoption
agricultural economics
agricultural development
decision making
Gars, Jared
Ward, Patrick S.
Can differences in individual learning explain patterns of technology adoption? Evidence on heterogeneous learning patterns and hybrid rice adoption in Bihar, India
title Can differences in individual learning explain patterns of technology adoption? Evidence on heterogeneous learning patterns and hybrid rice adoption in Bihar, India
title_full Can differences in individual learning explain patterns of technology adoption? Evidence on heterogeneous learning patterns and hybrid rice adoption in Bihar, India
title_fullStr Can differences in individual learning explain patterns of technology adoption? Evidence on heterogeneous learning patterns and hybrid rice adoption in Bihar, India
title_full_unstemmed Can differences in individual learning explain patterns of technology adoption? Evidence on heterogeneous learning patterns and hybrid rice adoption in Bihar, India
title_short Can differences in individual learning explain patterns of technology adoption? Evidence on heterogeneous learning patterns and hybrid rice adoption in Bihar, India
title_sort can differences in individual learning explain patterns of technology adoption evidence on heterogeneous learning patterns and hybrid rice adoption in bihar india
topic information processing
resistance varieties
learning
innovation adoption
agricultural economics
agricultural development
decision making
url https://hdl.handle.net/10568/146531
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AT wardpatricks candifferencesinindividuallearningexplainpatternsoftechnologyadoptionevidenceonheterogeneouslearningpatternsandhybridriceadoptioninbiharindia