Agricultural extension messages using video on portable devices: Increase knowledge about seed selection and seed storage and handling among smallholder potato farmers in southwestern Uganda
To feed a growing population, agricultural productivity needs to increase dramatically. Agricultural extension information, with its public, non-rival nature, is generally undersupplied, and public provision remains challenging. In this research, we explore the effectiveness of alternative modes of...
| Autores principales: | , , , |
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| Formato: | Artículo preliminar |
| Lenguaje: | Inglés |
| Publicado: |
International Food Policy Research Institute
2016
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/146268 |
| _version_ | 1855517611832377344 |
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| author | Van Campenhout, Bjorn Vandevelde, Senne Walukano, Wilberforce Van Asten, Piet |
| author_browse | Van Asten, Piet Van Campenhout, Bjorn Vandevelde, Senne Walukano, Wilberforce |
| author_facet | Van Campenhout, Bjorn Vandevelde, Senne Walukano, Wilberforce Van Asten, Piet |
| author_sort | Van Campenhout, Bjorn |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | To feed a growing population, agricultural productivity needs to increase dramatically. Agricultural extension information, with its public, non-rival nature, is generally undersupplied, and public provision remains challenging. In this research, we explore the effectiveness of alternative modes of agricultural extension information delivery. We test whether simple agricultural extension video messages delivered through Android tablets increase knowledge of recommended practices in seed selection, storage, and handling among a sample of potato farmers in southwestern Uganda. Using a field experiment with ex ante matching in a factorial design, we find that showing agricultural extension videos significantly affects farmers’ knowledge. However, our results suggest impact pathways that go beyond simply replicating what was shown in the video. Video messages may also trigger a process of abstraction, whereby farmers apply insights gained in one context to a different context. Alternatively, video messages may activate knowledge farmers already posses but, for some reason, do not use. |
| format | Artículo preliminar |
| id | CGSpace146268 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1462682025-11-06T05:28:18Z Agricultural extension messages using video on portable devices: Increase knowledge about seed selection and seed storage and handling among smallholder potato farmers in southwestern Uganda Van Campenhout, Bjorn Vandevelde, Senne Walukano, Wilberforce Van Asten, Piet potatoes seeds cultivar selection video extension activities varieties information and communication technologies seed storage knowledge To feed a growing population, agricultural productivity needs to increase dramatically. Agricultural extension information, with its public, non-rival nature, is generally undersupplied, and public provision remains challenging. In this research, we explore the effectiveness of alternative modes of agricultural extension information delivery. We test whether simple agricultural extension video messages delivered through Android tablets increase knowledge of recommended practices in seed selection, storage, and handling among a sample of potato farmers in southwestern Uganda. Using a field experiment with ex ante matching in a factorial design, we find that showing agricultural extension videos significantly affects farmers’ knowledge. However, our results suggest impact pathways that go beyond simply replicating what was shown in the video. Video messages may also trigger a process of abstraction, whereby farmers apply insights gained in one context to a different context. Alternatively, video messages may activate knowledge farmers already posses but, for some reason, do not use. 2016-11-24 2024-06-21T09:06:24Z 2024-06-21T09:06:24Z Working Paper https://hdl.handle.net/10568/146268 en https://hdl.handle.net/10568/148230 https://hdl.handle.net/10568/153568 https://doi.org/10.1371/journal.pone.0169557 Open Access application/pdf International Food Policy Research Institute Van Campenhout, Bjorn; Vandevelde, Senne; Walukano, Wilberforce; Van Asten, Piet. 2016. Agricultural extension messages using video on portable devices: Increase knowledge about seed selection and seed storage and handling among smallholder potato farmers in southwestern Uganda. IFPRI Discussion Paper 1573. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/146268 |
| spellingShingle | potatoes seeds cultivar selection video extension activities varieties information and communication technologies seed storage knowledge Van Campenhout, Bjorn Vandevelde, Senne Walukano, Wilberforce Van Asten, Piet Agricultural extension messages using video on portable devices: Increase knowledge about seed selection and seed storage and handling among smallholder potato farmers in southwestern Uganda |
| title | Agricultural extension messages using video on portable devices: Increase knowledge about seed selection and seed storage and handling among smallholder potato farmers in southwestern Uganda |
| title_full | Agricultural extension messages using video on portable devices: Increase knowledge about seed selection and seed storage and handling among smallholder potato farmers in southwestern Uganda |
| title_fullStr | Agricultural extension messages using video on portable devices: Increase knowledge about seed selection and seed storage and handling among smallholder potato farmers in southwestern Uganda |
| title_full_unstemmed | Agricultural extension messages using video on portable devices: Increase knowledge about seed selection and seed storage and handling among smallholder potato farmers in southwestern Uganda |
| title_short | Agricultural extension messages using video on portable devices: Increase knowledge about seed selection and seed storage and handling among smallholder potato farmers in southwestern Uganda |
| title_sort | agricultural extension messages using video on portable devices increase knowledge about seed selection and seed storage and handling among smallholder potato farmers in southwestern uganda |
| topic | potatoes seeds cultivar selection video extension activities varieties information and communication technologies seed storage knowledge |
| url | https://hdl.handle.net/10568/146268 |
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