Transformation of the Thai broiler industry
The Thai broiler industry is an innovative and successful story of transformation from a traditional “backyard” production system to a fully industrialized agri-industry. It is among the first agricultural products in Thailand that developed into a modern value chain that is fully integrated and abl...
| Main Authors: | , , |
|---|---|
| Format: | Artículo preliminar |
| Language: | Inglés |
| Published: |
International Food Policy Research Institute
2018
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/146012 |
| _version_ | 1855521376679493632 |
|---|---|
| author | Chokesomritpol, Phunjasit Naranong, Viroj Kennedy, Adam |
| author_browse | Chokesomritpol, Phunjasit Kennedy, Adam Naranong, Viroj |
| author_facet | Chokesomritpol, Phunjasit Naranong, Viroj Kennedy, Adam |
| author_sort | Chokesomritpol, Phunjasit |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The Thai broiler industry is an innovative and successful story of transformation from a traditional “backyard” production system to a fully industrialized agri-industry. It is among the first agricultural products in Thailand that developed into a modern value chain that is fully integrated and able to expand its production to keep prices in check whilst making chicken the go-to source of protein. Highlighted by its expansion into regional and global markets through trades and investments, the success of the industry is largely a result of strong and visionary business models that calculated risks yet were clear on their objectives on how to secure emerging markets. This paper describes the development of the Thai broiler industry, documenting its path and reasons behind its success. Focus is particularly placed on the Thai industry’s leader, Charoen Pokphand Group (C.P.), and its business decisions over the years that enabled the company to gain a foothold in the highly competitive international market for chicken meat. |
| format | Artículo preliminar |
| id | CGSpace146012 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1460122025-11-06T05:50:19Z Transformation of the Thai broiler industry Chokesomritpol, Phunjasit Naranong, Viroj Kennedy, Adam value chains poultry exports economic development commercial farming agricultural development livestock animal protein The Thai broiler industry is an innovative and successful story of transformation from a traditional “backyard” production system to a fully industrialized agri-industry. It is among the first agricultural products in Thailand that developed into a modern value chain that is fully integrated and able to expand its production to keep prices in check whilst making chicken the go-to source of protein. Highlighted by its expansion into regional and global markets through trades and investments, the success of the industry is largely a result of strong and visionary business models that calculated risks yet were clear on their objectives on how to secure emerging markets. This paper describes the development of the Thai broiler industry, documenting its path and reasons behind its success. Focus is particularly placed on the Thai industry’s leader, Charoen Pokphand Group (C.P.), and its business decisions over the years that enabled the company to gain a foothold in the highly competitive international market for chicken meat. 2018-11-02 2024-06-21T09:05:34Z 2024-06-21T09:05:34Z Working Paper https://hdl.handle.net/10568/146012 en https://hdl.handle.net/10568/149788 https://hdl.handle.net/10568/149378 https://doi.org/10.2499/9780896291669rr157 https://doi.org/10.35188/UNU-WIDER/2018/529-9 Open Access application/pdf International Food Policy Research Institute Chokesomritpol, Phunjasit; Naranong, Viroj; and Kennedy, Adam. 2018. Transformation of the Thai broiler industry. IFPRI Discussion Paper 1765. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/146012 |
| spellingShingle | value chains poultry exports economic development commercial farming agricultural development livestock animal protein Chokesomritpol, Phunjasit Naranong, Viroj Kennedy, Adam Transformation of the Thai broiler industry |
| title | Transformation of the Thai broiler industry |
| title_full | Transformation of the Thai broiler industry |
| title_fullStr | Transformation of the Thai broiler industry |
| title_full_unstemmed | Transformation of the Thai broiler industry |
| title_short | Transformation of the Thai broiler industry |
| title_sort | transformation of the thai broiler industry |
| topic | value chains poultry exports economic development commercial farming agricultural development livestock animal protein |
| url | https://hdl.handle.net/10568/146012 |
| work_keys_str_mv | AT chokesomritpolphunjasit transformationofthethaibroilerindustry AT naranongviroj transformationofthethaibroilerindustry AT kennedyadam transformationofthethaibroilerindustry |