The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia
Since 2014, Digital Green and the Government of Ethiopia have been piloting a video-mediated approach to agricultural extension provision. The approach aims to increase the growth rate of yields and output for major food staples by encouraging farmers to adopt productivity-enhancing agricultural tec...
| Main Authors: | , , , |
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| Format: | Brief |
| Language: | Inglés |
| Published: |
International Food Policy Research Institute
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/145858 |
| _version_ | 1855528588084772864 |
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| author | Bernard, Tanguy Makhija, Simrin Spielman, David J. Abate, Gashaw T. |
| author_browse | Abate, Gashaw T. Bernard, Tanguy Makhija, Simrin Spielman, David J. |
| author_facet | Bernard, Tanguy Makhija, Simrin Spielman, David J. Abate, Gashaw T. |
| author_sort | Bernard, Tanguy |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Since 2014, Digital Green and the Government of Ethiopia have been piloting a video-mediated approach to agricultural extension provision. The approach aims to increase the growth rate of yields and output for major food staples by encouraging farmers to adopt productivity-enhancing agricultural technologies and practices. The video-mediated extension approach is highlighted by three integrated components: production of short, localized video content, screening videos in group sessions facilitated by extension agents, and verification of the uptake of the target technologies and practices. A key tenet of this approach is its ability to increase adoption rates at a relatively low cost per farmer. |
| format | Brief |
| id | CGSpace145858 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1458582025-11-06T06:34:00Z The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia Bernard, Tanguy Makhija, Simrin Spielman, David J. Abate, Gashaw T. technology adoption extension activities capacity development innovation adoption productivity yields audiovisual aids communication technology Since 2014, Digital Green and the Government of Ethiopia have been piloting a video-mediated approach to agricultural extension provision. The approach aims to increase the growth rate of yields and output for major food staples by encouraging farmers to adopt productivity-enhancing agricultural technologies and practices. The video-mediated extension approach is highlighted by three integrated components: production of short, localized video content, screening videos in group sessions facilitated by extension agents, and verification of the uptake of the target technologies and practices. A key tenet of this approach is its ability to increase adoption rates at a relatively low cost per farmer. 2019-05-08 2024-06-21T09:05:11Z 2024-06-21T09:05:11Z Brief https://hdl.handle.net/10568/145858 en Open Access application/pdf International Food Policy Research Institute Bernard, Tanguy; Makhija, Simrin; Spielman, David J.; and Abate, Gashaw T. 2019. The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia. Project Note. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/145858 |
| spellingShingle | technology adoption extension activities capacity development innovation adoption productivity yields audiovisual aids communication technology Bernard, Tanguy Makhija, Simrin Spielman, David J. Abate, Gashaw T. The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia |
| title | The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia |
| title_full | The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia |
| title_fullStr | The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia |
| title_full_unstemmed | The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia |
| title_short | The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia |
| title_sort | marginal cost of technology adoption a cost effectiveness analysis of digital green s video mediated agricultural extension approach in ethiopia |
| topic | technology adoption extension activities capacity development innovation adoption productivity yields audiovisual aids communication technology |
| url | https://hdl.handle.net/10568/145858 |
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