Anchoring bias in recall data: Evidence from Central America

Self-reported retrospective survey data is widely used in empirical work but may be subject to cognitive biases, even over relatively short recall periods. This paper examines the role of anchoring bias in self-reports of objective and subjective outcomes under recall. We use a unique panel-survey d...

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Autores principales: Godlonton, Susan, Hernandez, Manuel A., Murphy, Mike
Formato: Journal Article
Lenguaje:Inglés
Publicado: Wiley 2018
Materias:
Acceso en línea:https://hdl.handle.net/10568/145855
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author Godlonton, Susan
Hernandez, Manuel A.
Murphy, Mike
author_browse Godlonton, Susan
Hernandez, Manuel A.
Murphy, Mike
author_facet Godlonton, Susan
Hernandez, Manuel A.
Murphy, Mike
author_sort Godlonton, Susan
collection Repository of Agricultural Research Outputs (CGSpace)
description Self-reported retrospective survey data is widely used in empirical work but may be subject to cognitive biases, even over relatively short recall periods. This paper examines the role of anchoring bias in self-reports of objective and subjective outcomes under recall. We use a unique panel-survey dataset of smallholder farmers from four countries in Central America collected over a period of three years. We exploit differences between recalled and concurrent responses to quantify the degree of mental anchoring in survey recall data. We assess whether respondents use their reported value for the most recent period as a cognitive heuristic when recalling the value from a previous period, while controlling for the value they reported earlier. The results show strong evidence of sizeable anchoring bias in self-reported retrospective indicators for both objective measures (income, wages, and working hours) and subjective measures (reports of happiness, health, stress, and well-being). We also generally observe a larger bias in response to negative changes for objective indicators and a larger bias in response to positive changes for subjective indicators.
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spelling CGSpace1458552025-02-24T06:46:38Z Anchoring bias in recall data: Evidence from Central America Godlonton, Susan Hernandez, Manuel A. Murphy, Mike microeconomics data analysis surveys anchoring data collection capacity development smallholders errors Self-reported retrospective survey data is widely used in empirical work but may be subject to cognitive biases, even over relatively short recall periods. This paper examines the role of anchoring bias in self-reports of objective and subjective outcomes under recall. We use a unique panel-survey dataset of smallholder farmers from four countries in Central America collected over a period of three years. We exploit differences between recalled and concurrent responses to quantify the degree of mental anchoring in survey recall data. We assess whether respondents use their reported value for the most recent period as a cognitive heuristic when recalling the value from a previous period, while controlling for the value they reported earlier. The results show strong evidence of sizeable anchoring bias in self-reported retrospective indicators for both objective measures (income, wages, and working hours) and subjective measures (reports of happiness, health, stress, and well-being). We also generally observe a larger bias in response to negative changes for objective indicators and a larger bias in response to positive changes for subjective indicators. 2018-03-01 2024-06-21T09:05:11Z 2024-06-21T09:05:11Z Journal Article https://hdl.handle.net/10568/145855 en https://hdl.handle.net/10568/146341 Open Access Wiley Godlonton, Susan; Hernandez, Manuel A.; and Murphy, Mike. 2018. Anchoring bias in recall data: Evidence from Central America. American Journal of Agricultural Economics 100(2): 479-501. https://doi.org/10.1093/ajae/aax080
spellingShingle microeconomics
data analysis
surveys
anchoring
data collection
capacity development
smallholders
errors
Godlonton, Susan
Hernandez, Manuel A.
Murphy, Mike
Anchoring bias in recall data: Evidence from Central America
title Anchoring bias in recall data: Evidence from Central America
title_full Anchoring bias in recall data: Evidence from Central America
title_fullStr Anchoring bias in recall data: Evidence from Central America
title_full_unstemmed Anchoring bias in recall data: Evidence from Central America
title_short Anchoring bias in recall data: Evidence from Central America
title_sort anchoring bias in recall data evidence from central america
topic microeconomics
data analysis
surveys
anchoring
data collection
capacity development
smallholders
errors
url https://hdl.handle.net/10568/145855
work_keys_str_mv AT godlontonsusan anchoringbiasinrecalldataevidencefromcentralamerica
AT hernandezmanuela anchoringbiasinrecalldataevidencefromcentralamerica
AT murphymike anchoringbiasinrecalldataevidencefromcentralamerica