Consumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles

Cognizant of the need to refocus breeding efforts toward end-product quality traits taking into account consumer preferences and considering the rapid urbanization in South-eastern Asia, we investigated consumer preferences for sweet potato in Hanoi. Using a mixed-methods research design, we identif...

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Bibliographic Details
Main Authors: Naziri, Diego, Thi Minh Hang Vu, Viet Phu Tu, Ssali, Reuben, Okello, Julius Juma, Lindqvist-Kreuze, Hannele, Polar, Vivian
Format: Brief
Language:Inglés
Published: CGIAR 2024
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Online Access:https://hdl.handle.net/10568/145210

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