Rural Bangladeshi consumers’ willingness to pay for rice with improved nutrition via zinc biofortified rice and decreased milling practices
Zinc deficiency is a severe public health issue in Bangladesh. We examine the effects of nutritional information on rural consumers’ willingness-to-pay (WTP) for two ways to address zinc deficiency—biofortification of rice with increased zinc content (an invisible trait) and low-milling that gives r...
| Autores principales: | , , , , , , |
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| Formato: | Conference Paper |
| Lenguaje: | Inglés |
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International Association of Agricultural Economists
2021
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| Acceso en línea: | https://hdl.handle.net/10568/143014 |
| _version_ | 1855526529240399872 |
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| author | Herrington, Caitlin Maredia, Mywish K. Ortega, David L. Taleon, Victor Birol, Ekin Sarkar, Md. Abdur Rouf Rahaman, Md. Shajedur |
| author_browse | Birol, Ekin Herrington, Caitlin Maredia, Mywish K. Ortega, David L. Rahaman, Md. Shajedur Sarkar, Md. Abdur Rouf Taleon, Victor |
| author_facet | Herrington, Caitlin Maredia, Mywish K. Ortega, David L. Taleon, Victor Birol, Ekin Sarkar, Md. Abdur Rouf Rahaman, Md. Shajedur |
| author_sort | Herrington, Caitlin |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Zinc deficiency is a severe public health issue in Bangladesh. We examine the effects of nutritional information on rural consumers’ willingness-to-pay (WTP) for two ways to address zinc deficiency—biofortification of rice with increased zinc content (an invisible trait) and low-milling that gives rice grains a distinctive light brown color (a visible trait) and sets it apart from the culturally preferred highlymilled white rice grain. Results of our economic experiments suggest that with nutritional information, consumers are willing to pay a premium of 6% for zinc biofortified rice compared to non-biofortified rice. However, results confirm the strong preference for high milled rice of Bangladeshi consumers who discounted less-milled rice by 14%. This discount was reduced to 10% with information, suggesting a positive effect (4%) of information on WTP for less-milled rice. We also find that consumers’ WTP for these two high-zinc rice grains was positively correlated with being a female, more education, and belonging to households with a major income source from non-farm activities and with children under five years of age. Results point to the importance of nutritional awareness campaigns for increasing zinc biofortified and low-milled rice consumption and guiding the targeting strategy for such campaigns. |
| format | Conference Paper |
| id | CGSpace143014 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | International Association of Agricultural Economists |
| publisherStr | International Association of Agricultural Economists |
| record_format | dspace |
| spelling | CGSpace1430142024-11-13T12:23:14Z Rural Bangladeshi consumers’ willingness to pay for rice with improved nutrition via zinc biofortified rice and decreased milling practices Herrington, Caitlin Maredia, Mywish K. Ortega, David L. Taleon, Victor Birol, Ekin Sarkar, Md. Abdur Rouf Rahaman, Md. Shajedur willingness to pay rural communities biofortification rice capacity development nutrition consumers zinc milling Zinc deficiency is a severe public health issue in Bangladesh. We examine the effects of nutritional information on rural consumers’ willingness-to-pay (WTP) for two ways to address zinc deficiency—biofortification of rice with increased zinc content (an invisible trait) and low-milling that gives rice grains a distinctive light brown color (a visible trait) and sets it apart from the culturally preferred highlymilled white rice grain. Results of our economic experiments suggest that with nutritional information, consumers are willing to pay a premium of 6% for zinc biofortified rice compared to non-biofortified rice. However, results confirm the strong preference for high milled rice of Bangladeshi consumers who discounted less-milled rice by 14%. This discount was reduced to 10% with information, suggesting a positive effect (4%) of information on WTP for less-milled rice. We also find that consumers’ WTP for these two high-zinc rice grains was positively correlated with being a female, more education, and belonging to households with a major income source from non-farm activities and with children under five years of age. Results point to the importance of nutritional awareness campaigns for increasing zinc biofortified and low-milled rice consumption and guiding the targeting strategy for such campaigns. 2021-11-03 2024-05-22T12:11:34Z 2024-05-22T12:11:34Z Conference Paper https://hdl.handle.net/10568/143014 en Open Access International Association of Agricultural Economists Herrington, Caitlin; Maredia, Mywish K.; Ortega, David L.; Taleon, Victor; Birol, Ekin; Sarkar, Md. Abdur Rouf; and Rahaman, Md. Shajedur. 2021. Rural Bangladeshi consumers’ willingness to pay for rice with improved nutrition via zinc biofortified rice and decreased milling practices. Presented at the 31st International Conference of Agricultural Economists, New Delhi, India, August 17-31, 2021. https://purl.umn.edu/315079 |
| spellingShingle | willingness to pay rural communities biofortification rice capacity development nutrition consumers zinc milling Herrington, Caitlin Maredia, Mywish K. Ortega, David L. Taleon, Victor Birol, Ekin Sarkar, Md. Abdur Rouf Rahaman, Md. Shajedur Rural Bangladeshi consumers’ willingness to pay for rice with improved nutrition via zinc biofortified rice and decreased milling practices |
| title | Rural Bangladeshi consumers’ willingness to pay for rice with improved nutrition via zinc biofortified rice and decreased milling practices |
| title_full | Rural Bangladeshi consumers’ willingness to pay for rice with improved nutrition via zinc biofortified rice and decreased milling practices |
| title_fullStr | Rural Bangladeshi consumers’ willingness to pay for rice with improved nutrition via zinc biofortified rice and decreased milling practices |
| title_full_unstemmed | Rural Bangladeshi consumers’ willingness to pay for rice with improved nutrition via zinc biofortified rice and decreased milling practices |
| title_short | Rural Bangladeshi consumers’ willingness to pay for rice with improved nutrition via zinc biofortified rice and decreased milling practices |
| title_sort | rural bangladeshi consumers willingness to pay for rice with improved nutrition via zinc biofortified rice and decreased milling practices |
| topic | willingness to pay rural communities biofortification rice capacity development nutrition consumers zinc milling |
| url | https://hdl.handle.net/10568/143014 |
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