Information and communication technologies to provide agricultural advice to smallholder farmers: Experimental evidence from Uganda

Agricultural advisory services generally rely on interpersonal knowledge transfers by agricultural extension agents who visit farmers to provide information. This approach is not always effective and has proved hard to scale sustainably, particularly in highly dispersed smallholder farming systems....

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Detalles Bibliográficos
Autores principales: Van Campenhout, Bjorn, Spielman, David J., Lecoutere, Els
Formato: Journal Article
Lenguaje:Inglés
Publicado: Agricultural and Applied Economics Association 2021
Materias:
Acceso en línea:https://hdl.handle.net/10568/142325
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author Van Campenhout, Bjorn
Spielman, David J.
Lecoutere, Els
author_browse Lecoutere, Els
Spielman, David J.
Van Campenhout, Bjorn
author_facet Van Campenhout, Bjorn
Spielman, David J.
Lecoutere, Els
author_sort Van Campenhout, Bjorn
collection Repository of Agricultural Research Outputs (CGSpace)
description Agricultural advisory services generally rely on interpersonal knowledge transfers by agricultural extension agents who visit farmers to provide information. This approach is not always effective and has proved hard to scale sustainably, particularly in highly dispersed smallholder farming systems. Information and communication technologies (ICTs) have been advanced as a promising way to overcome many of the problems associated with conventional agricultural extension. We evaluate the effectiveness of an ICT‐mediated approach to deliver agricultural information in a field experiment conducted among small‐scale maize farmers in eastern Uganda. Three complementary technologies designed to address both informational and behavioral constraints to technical change are considered. First, we investigate the effectiveness of audiovisual messages (video) as a means of delivering information on input use and improved maize management practices to farmers. Second, we quantify the additional impact of complementing video with an interactive voice response (IVR) service. Third, we estimate the incremental effect of time‐sensitive short message services (SMS) messages designed to remind farmers about applying key practices at specific points during the season. We find that households that were shown a short video on how to become better maize farmers were performing significantly better on a knowledge test, more likely to apply recommended practices, and more likely to use fertilizer than households that did not view the video. These same households also reported maize yields about 10.5% higher than those that did not view the video. We find little evidence of an incremental effect of the IVR service or SMS reminders.
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publishDate 2021
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spelling CGSpace1423252025-02-24T06:49:35Z Information and communication technologies to provide agricultural advice to smallholder farmers: Experimental evidence from Uganda Van Campenhout, Bjorn Spielman, David J. Lecoutere, Els fertilizers agricultural extension technology maize capacity development agriculture smallholders information and communication technologies information Agricultural advisory services generally rely on interpersonal knowledge transfers by agricultural extension agents who visit farmers to provide information. This approach is not always effective and has proved hard to scale sustainably, particularly in highly dispersed smallholder farming systems. Information and communication technologies (ICTs) have been advanced as a promising way to overcome many of the problems associated with conventional agricultural extension. We evaluate the effectiveness of an ICT‐mediated approach to deliver agricultural information in a field experiment conducted among small‐scale maize farmers in eastern Uganda. Three complementary technologies designed to address both informational and behavioral constraints to technical change are considered. First, we investigate the effectiveness of audiovisual messages (video) as a means of delivering information on input use and improved maize management practices to farmers. Second, we quantify the additional impact of complementing video with an interactive voice response (IVR) service. Third, we estimate the incremental effect of time‐sensitive short message services (SMS) messages designed to remind farmers about applying key practices at specific points during the season. We find that households that were shown a short video on how to become better maize farmers were performing significantly better on a knowledge test, more likely to apply recommended practices, and more likely to use fertilizer than households that did not view the video. These same households also reported maize yields about 10.5% higher than those that did not view the video. We find little evidence of an incremental effect of the IVR service or SMS reminders. 2021-01-01 2024-05-22T12:10:19Z 2024-05-22T12:10:19Z Journal Article https://hdl.handle.net/10568/142325 en https://hdl.handle.net/10568/147262 https://doi.org/10.1146/annurev-resource-101520-080657 https://doi.org/10.22004/ag.econ.313801 Open Access Agricultural and Applied Economics Association Van Campenhout, Bjorn; Spielman, David J.; and Lecoutere, Els. 2021. Information and communication technologies to provide agricultural advice to smallholder farmers: Experimental evidence from Uganda. American Journal of Agricultural Economics 103(1): 317-337. https://doi.org/10.1002/ajae.12089
spellingShingle fertilizers
agricultural extension
technology
maize
capacity development
agriculture
smallholders
information and communication technologies
information
Van Campenhout, Bjorn
Spielman, David J.
Lecoutere, Els
Information and communication technologies to provide agricultural advice to smallholder farmers: Experimental evidence from Uganda
title Information and communication technologies to provide agricultural advice to smallholder farmers: Experimental evidence from Uganda
title_full Information and communication technologies to provide agricultural advice to smallholder farmers: Experimental evidence from Uganda
title_fullStr Information and communication technologies to provide agricultural advice to smallholder farmers: Experimental evidence from Uganda
title_full_unstemmed Information and communication technologies to provide agricultural advice to smallholder farmers: Experimental evidence from Uganda
title_short Information and communication technologies to provide agricultural advice to smallholder farmers: Experimental evidence from Uganda
title_sort information and communication technologies to provide agricultural advice to smallholder farmers experimental evidence from uganda
topic fertilizers
agricultural extension
technology
maize
capacity development
agriculture
smallholders
information and communication technologies
information
url https://hdl.handle.net/10568/142325
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AT lecoutereels informationandcommunicationtechnologiestoprovideagriculturaladvicetosmallholderfarmersexperimentalevidencefromuganda