Marketing fortified rice: Effects of aspirational messaging and credibility of health claims
Studies assessing the impact of information on uptake of preventive health products among the poor have shown mixed results, and little is known about what type of messages are most effective. Drawing on insights from the literature on marketing and consumer behavior, we argue that messages which po...
| Main Authors: | , , |
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| Format: | Artículo preliminar |
| Language: | Inglés |
| Published: |
University of California, Berkeley
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/142252 |
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