Using mobile-phone technology to change behaviour: Lessons from mNutrition
This article presents key lessons learned from a rigorous mixed-method evaluation of mNutrition, a global mobile phone-based advisory service that promotes behavioural change around key nutrition and farming practices to boost the nutritional health of children and adults in low-income countries. Th...
| Main Authors: | , , , , , , , |
|---|---|
| Format: | Book Chapter |
| Language: | Inglés |
| Published: |
United Nations Systems Standing Committee on Nutrition
2020
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/142244 |
| _version_ | 1855521985866498048 |
|---|---|
| author | Barnett, Inka Gordon, Jessica Faith, Becky Gilligan, Daniel O. Hidrobo, Melissa Palloni, Giordano Batchelor, Simon Scott, Nigel |
| author_browse | Barnett, Inka Batchelor, Simon Faith, Becky Gilligan, Daniel O. Gordon, Jessica Hidrobo, Melissa Palloni, Giordano Scott, Nigel |
| author_facet | Barnett, Inka Gordon, Jessica Faith, Becky Gilligan, Daniel O. Hidrobo, Melissa Palloni, Giordano Batchelor, Simon Scott, Nigel |
| author_sort | Barnett, Inka |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This article presents key lessons learned from a rigorous mixed-method evaluation of mNutrition, a global mobile phone-based advisory service that promotes behavioural change around key nutrition and farming practices to boost the nutritional health of children and adults in low-income countries. The evaluation found that the reach and sustained uptake of mobile mNutrition services remain a challenge among very poor households, with women often being excluded. mNutrition services currently have limited effect on nutrition and agriculture behaviours at scale, although active users (those users who adopted and engaged with the service) report some behavioural change. Still, well-designed mNutrition services can provide individually tailored, practical and context-specific advice that is often lacking from other information sources. Mobile phone-based advisory services alone tend to be insufficient to ensure uptake, engagement and behavioural change. In-person support features may help, but also raise the cost of the service. |
| format | Book Chapter |
| id | CGSpace142244 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | United Nations Systems Standing Committee on Nutrition |
| publisherStr | United Nations Systems Standing Committee on Nutrition |
| record_format | dspace |
| spelling | CGSpace1422442025-02-24T06:49:38Z Using mobile-phone technology to change behaviour: Lessons from mNutrition Barnett, Inka Gordon, Jessica Faith, Becky Gilligan, Daniel O. Hidrobo, Melissa Palloni, Giordano Batchelor, Simon Scott, Nigel information dissemination capacity development agriculture nutrition qualitative analysis behaviour quantitative analysis digital technology This article presents key lessons learned from a rigorous mixed-method evaluation of mNutrition, a global mobile phone-based advisory service that promotes behavioural change around key nutrition and farming practices to boost the nutritional health of children and adults in low-income countries. The evaluation found that the reach and sustained uptake of mobile mNutrition services remain a challenge among very poor households, with women often being excluded. mNutrition services currently have limited effect on nutrition and agriculture behaviours at scale, although active users (those users who adopted and engaged with the service) report some behavioural change. Still, well-designed mNutrition services can provide individually tailored, practical and context-specific advice that is often lacking from other information sources. Mobile phone-based advisory services alone tend to be insufficient to ensure uptake, engagement and behavioural change. In-person support features may help, but also raise the cost of the service. 2020-08-01 2024-05-22T12:10:12Z 2024-05-22T12:10:12Z Book Chapter https://hdl.handle.net/10568/142244 en https://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/15246 Open Access United Nations Systems Standing Committee on Nutrition Barnett, Inka; Gordon, Jessica; Faith, Becky; Gilligan, Daniel O.; Hidrobo, Melissa; Palloni, Giordano; Batchelor, Simon; and Scott, Nigel. 2020. Using mobile-phone technology to change behaviour: Lessons from mNutrition. UNSCN Nutrition 45: 25-31. https://opendocs.ids.ac.uk/articles/chapter/Using_Mobile-phone_Technology_to_Change_Behaviour_Lessons_from_mNutrition/26430109?file=48079180 |
| spellingShingle | information dissemination capacity development agriculture nutrition qualitative analysis behaviour quantitative analysis digital technology Barnett, Inka Gordon, Jessica Faith, Becky Gilligan, Daniel O. Hidrobo, Melissa Palloni, Giordano Batchelor, Simon Scott, Nigel Using mobile-phone technology to change behaviour: Lessons from mNutrition |
| title | Using mobile-phone technology to change behaviour: Lessons from mNutrition |
| title_full | Using mobile-phone technology to change behaviour: Lessons from mNutrition |
| title_fullStr | Using mobile-phone technology to change behaviour: Lessons from mNutrition |
| title_full_unstemmed | Using mobile-phone technology to change behaviour: Lessons from mNutrition |
| title_short | Using mobile-phone technology to change behaviour: Lessons from mNutrition |
| title_sort | using mobile phone technology to change behaviour lessons from mnutrition |
| topic | information dissemination capacity development agriculture nutrition qualitative analysis behaviour quantitative analysis digital technology |
| url | https://hdl.handle.net/10568/142244 |
| work_keys_str_mv | AT barnettinka usingmobilephonetechnologytochangebehaviourlessonsfrommnutrition AT gordonjessica usingmobilephonetechnologytochangebehaviourlessonsfrommnutrition AT faithbecky usingmobilephonetechnologytochangebehaviourlessonsfrommnutrition AT gilligandanielo usingmobilephonetechnologytochangebehaviourlessonsfrommnutrition AT hidrobomelissa usingmobilephonetechnologytochangebehaviourlessonsfrommnutrition AT pallonigiordano usingmobilephonetechnologytochangebehaviourlessonsfrommnutrition AT batchelorsimon usingmobilephonetechnologytochangebehaviourlessonsfrommnutrition AT scottnigel usingmobilephonetechnologytochangebehaviourlessonsfrommnutrition |