Marketing fortified rice: Effects of aspirational messaging and association with free distribution

Fortification of staple foods is among the most cost-effective public health interventions. In settings where mandatory fortification is not feasible, providing fortified foods through public safety net programs and building private demand can be implemented in parallel to maximize coverage. However...

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Bibliographic Details

Main Authors:	Chowdhury, Reajul, Crost, Benjamin, Hoffmann, Vivian
Format:	Journal Article
Language:	Inglés
Published:	Elsevier 2022
Subjects:	willingness to pay biofortification aspirational messaging rice reference price effects demand marketing adoption fortified foods prices consumer attitudes
Online Access:	https://hdl.handle.net/10568/141275