Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria
Many developing countries face challenges in managing food safety risks associated with consumption of animal-source foods. Efforts to address these challenges increasingly recognize the role of certification in agri-food systems governance. Understanding consumers' willingness to pay (WTP) for food...
| Main Authors: | , , , , , , , , |
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| Format: | Journal Article |
| Language: | Inglés |
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Elsevier
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/141089 |
| _version_ | 1855524331808882688 |
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| author | Tran, Nhuong Shikuku, Kelvin Mashisia Hoffmann, Vivian Lagerkvist, Carl Johan Pincus, Lauren Akintola, Shehu Latunji Fakoya, Kafayat Adetoun Olagunju, Olanrewaju Femi Bailey, Conner |
| author_browse | Akintola, Shehu Latunji Bailey, Conner Fakoya, Kafayat Adetoun Hoffmann, Vivian Lagerkvist, Carl Johan Olagunju, Olanrewaju Femi Pincus, Lauren Shikuku, Kelvin Mashisia Tran, Nhuong |
| author_facet | Tran, Nhuong Shikuku, Kelvin Mashisia Hoffmann, Vivian Lagerkvist, Carl Johan Pincus, Lauren Akintola, Shehu Latunji Fakoya, Kafayat Adetoun Olagunju, Olanrewaju Femi Bailey, Conner |
| author_sort | Tran, Nhuong |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Many developing countries face challenges in managing food safety risks associated with consumption of animal-source foods. Efforts to address these challenges increasingly recognize the role of certification in agri-food systems governance. Understanding consumers' willingness to pay (WTP) for food safety certification is fundamental to determining the appropriate design and implementation of programs to reduce the burden of foodborne illnesses in developing countries. To address this need, we implemented a framed field experiment with consumers of eight farm-raised African Catfish (Clarias gariepinus) products varying in certification status (safety certified versus uncertified) and product forms (live versus smoked) to examine their WTP for food safety certification in Nigeria. We applied a mixed-effects model to account for the hierarchical structure of the data with one participant entering multiple bids, and estimated a model with participant fixed effects as a robustness check. We found that consumers were willing to pay between 3.1% and 18.8% more for fish certified as safe compared to uncertified fish. Furthermore, there was an asymmetry in food safety certification valuation, with consumers paying significant premiums for high-value larger-sized certified live and smoked catfish, but not smaller-sized certified live and smoked catfish. The results are robust to a specification in which consumer fixed effects are included. Our findings suggest there exists consumer demand for certification programs to upgrade the food safety standards of higher-value fish products in Nigeria's domestic markets. Lower-value fish products typically consumed by lower-income consumers show less potential for certification. Alternative safety regulation is needed to ensure safety practices for low-end fish products. |
| format | Journal Article |
| id | CGSpace141089 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Elsevier |
| publisherStr | Elsevier |
| record_format | dspace |
| spelling | CGSpace1410892025-10-26T13:01:54Z Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria Tran, Nhuong Shikuku, Kelvin Mashisia Hoffmann, Vivian Lagerkvist, Carl Johan Pincus, Lauren Akintola, Shehu Latunji Fakoya, Kafayat Adetoun Olagunju, Olanrewaju Femi Bailey, Conner willingness to pay certification food safety aquaculture aquatic food systems food systems governance Many developing countries face challenges in managing food safety risks associated with consumption of animal-source foods. Efforts to address these challenges increasingly recognize the role of certification in agri-food systems governance. Understanding consumers' willingness to pay (WTP) for food safety certification is fundamental to determining the appropriate design and implementation of programs to reduce the burden of foodborne illnesses in developing countries. To address this need, we implemented a framed field experiment with consumers of eight farm-raised African Catfish (Clarias gariepinus) products varying in certification status (safety certified versus uncertified) and product forms (live versus smoked) to examine their WTP for food safety certification in Nigeria. We applied a mixed-effects model to account for the hierarchical structure of the data with one participant entering multiple bids, and estimated a model with participant fixed effects as a robustness check. We found that consumers were willing to pay between 3.1% and 18.8% more for fish certified as safe compared to uncertified fish. Furthermore, there was an asymmetry in food safety certification valuation, with consumers paying significant premiums for high-value larger-sized certified live and smoked catfish, but not smaller-sized certified live and smoked catfish. The results are robust to a specification in which consumer fixed effects are included. Our findings suggest there exists consumer demand for certification programs to upgrade the food safety standards of higher-value fish products in Nigeria's domestic markets. Lower-value fish products typically consumed by lower-income consumers show less potential for certification. Alternative safety regulation is needed to ensure safety practices for low-end fish products. 2022-03 2024-04-12T13:37:16Z 2024-04-12T13:37:16Z Journal Article https://hdl.handle.net/10568/141089 en Open Access Elsevier Tran, Nhuong; Shikuku, Kelvin Mashisia; Hoffmann, Vivian; Lagerkvist, Carl Johan; Pincus, Lauren; Akintola, Shehu Latunji; Fakoya, Kafayat Adetoun; Olagunju, Olanrewaju Femi; and Bailey, Conner. 2022. Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria. Aquaculture 550(March 2022): 737829. https://doi.org/10.1016/j.aquaculture.2021.737829 |
| spellingShingle | willingness to pay certification food safety aquaculture aquatic food systems food systems governance Tran, Nhuong Shikuku, Kelvin Mashisia Hoffmann, Vivian Lagerkvist, Carl Johan Pincus, Lauren Akintola, Shehu Latunji Fakoya, Kafayat Adetoun Olagunju, Olanrewaju Femi Bailey, Conner Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria |
| title | Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria |
| title_full | Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria |
| title_fullStr | Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria |
| title_full_unstemmed | Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria |
| title_short | Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria |
| title_sort | are consumers in developing countries willing to pay for aquaculture food safety certification evidence from a field experiment in nigeria |
| topic | willingness to pay certification food safety aquaculture aquatic food systems food systems governance |
| url | https://hdl.handle.net/10568/141089 |
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