NUA 45, a dry bean cultivar, builds a subtle brand in Zimbabwe against all odds

Global business today is driven by brands, each with a unique story, but rarely of a product that is a public good. Building a brand requires careful planning, creativity, and an understanding of the target market. Borrowing from various brand concepts and frameworks, this paper explores how a gover...

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Bibliographic Details

Main Authors:	Maereka, Enock, Mutari, Bruce, Kunaka, Fungai, Nchanji, Eileen, Tsekenedza, Shylet, Muthoni-Andriatsitohaina, Rachel, Chimboza, Denford
Format:	Journal Article
Language:	Inglés
Published:	Frontiers Media 2024
Subjects:	gender nutrition biofortification partnerships innovation platforms awareness-raising
Online Access:	https://hdl.handle.net/10568/140786