Misattribution prevents learning

In many markets, consumers believe things about products that are not true. We study how incorrect beliefs about product quality can persist even after a consumer has used a product many times. We explore the example of fertilizer in East Africa. Farmers believe much local fertilizer is counterfeit...

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Bibliographic Details
Main Authors: Hoel, J.B., Michelson, H., Norton, B., Manyong, V.
Format: Journal Article
Language:Inglés
Published: Wiley 2024
Subjects:
Online Access:https://hdl.handle.net/10568/140521

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