C’est la vie! Mixed impacts of an edutainment television series in West Africa
Edutainment shows promise in changing behavior at scale, yet little is known about how to maximize impacts. We undertake an experimental evaluation of a popular television series, C’est la vie!, delivered through film clubs in rural Senegal, on violence against women and girls, and sexual and reprod...
| Autores principales: | , , , , , |
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| Formato: | Artículo preliminar |
| Lenguaje: | Inglés |
| Publicado: |
International Food Policy Research Institute
2023
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/140319 |
| _version_ | 1855523276055379968 |
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| author | Dione, Malick Heckert, Jessica Hidrobo, Melissa Le Port, Agnès Peterman, Amber Seye, Moustapha |
| author_browse | Dione, Malick Heckert, Jessica Hidrobo, Melissa Le Port, Agnès Peterman, Amber Seye, Moustapha |
| author_facet | Dione, Malick Heckert, Jessica Hidrobo, Melissa Le Port, Agnès Peterman, Amber Seye, Moustapha |
| author_sort | Dione, Malick |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Edutainment shows promise in changing behavior at scale, yet little is known about how to maximize impacts. We undertake an experimental evaluation of a popular television series, C’est la vie!, delivered through film clubs in rural Senegal, on violence against women and girls, and sexual and reproductive health knowledge, attitudes, and behaviors. We find C’est la vie! improved knowledge three months after film clubs ended, as well as violence-related attitudes nine months later, however, find no impacts on behaviors. We investigate design components intended to strengthen impacts, generally finding no additional impacts from post-screening discussions, engaging men, and podcasts. |
| format | Artículo preliminar |
| id | CGSpace140319 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | International Food Policy Research Institute |
| publisherStr | International Food Policy Research Institute |
| record_format | dspace |
| spelling | CGSpace1403192025-12-02T21:02:52Z C’est la vie! Mixed impacts of an edutainment television series in West Africa Dione, Malick Heckert, Jessica Hidrobo, Melissa Le Port, Agnès Peterman, Amber Seye, Moustapha education gender television impact health behaviour violence women knowledge Edutainment shows promise in changing behavior at scale, yet little is known about how to maximize impacts. We undertake an experimental evaluation of a popular television series, C’est la vie!, delivered through film clubs in rural Senegal, on violence against women and girls, and sexual and reproductive health knowledge, attitudes, and behaviors. We find C’est la vie! improved knowledge three months after film clubs ended, as well as violence-related attitudes nine months later, however, find no impacts on behaviors. We investigate design components intended to strengthen impacts, generally finding no additional impacts from post-screening discussions, engaging men, and podcasts. 2023-12-11 2024-03-14T12:09:18Z 2024-03-14T12:09:18Z Working Paper https://hdl.handle.net/10568/140319 en https://doi.org/10.1186/s12889-022-13570-6 https://doi.org/10.2499/p15738coll2.136775 https://www.ifpri.org/blog/%E2%80%98who-would-have-thought-cinema-could-reach-far%E2%80%99-lessons-implementing-community-based Open Access application/pdf International Food Policy Research Institute Dione, Malick; Heckert, Jessica; Hidrobo, Melissa; Le Port, Agnès; Peterman, Amber; and Seye, Moustapha. 2023. C’est la vie! Mixed impacts of an edutainment television series in West Africa. IFPRI Discussion Paper 2210. Washington, DC: International Food Policy Research Institute (IFPRI). https://doi.org/10.2499/p15738coll2.137017. |
| spellingShingle | education gender television impact health behaviour violence women knowledge Dione, Malick Heckert, Jessica Hidrobo, Melissa Le Port, Agnès Peterman, Amber Seye, Moustapha C’est la vie! Mixed impacts of an edutainment television series in West Africa |
| title | C’est la vie! Mixed impacts of an edutainment television series in West Africa |
| title_full | C’est la vie! Mixed impacts of an edutainment television series in West Africa |
| title_fullStr | C’est la vie! Mixed impacts of an edutainment television series in West Africa |
| title_full_unstemmed | C’est la vie! Mixed impacts of an edutainment television series in West Africa |
| title_short | C’est la vie! Mixed impacts of an edutainment television series in West Africa |
| title_sort | c est la vie mixed impacts of an edutainment television series in west africa |
| topic | education gender television impact health behaviour violence women knowledge |
| url | https://hdl.handle.net/10568/140319 |
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