Using communication to boost vaccination: Lessons for COVID-19 from evaluations of eight large-scale programs to promote routine vaccinations
The COVID-19 pandemic has added new urgency to the question of how best to motivate people to get needed vaccines. In this article, we present lessons gleaned from government evaluations of eight large randomized controlled trials of interventions that used direct communications to increase the upta...
| Autores principales: | , , , , , , , , , , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
SAGE Publications
2023
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/140129 |
| _version_ | 1855513191086292992 |
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| author | Kappes, Heather Barry Toma, Mattie Balu, Rekha Burnett, Russ Chen, Nuole Johnson, Rebecca Leight, Jessica Omer, Saad B. Safran, Elana Steffel, Mary Trump, Kris-Stella Yokum, David Debroy, Pompa |
| author_browse | Balu, Rekha Burnett, Russ Chen, Nuole Debroy, Pompa Johnson, Rebecca Kappes, Heather Barry Leight, Jessica Omer, Saad B. Safran, Elana Steffel, Mary Toma, Mattie Trump, Kris-Stella Yokum, David |
| author_facet | Kappes, Heather Barry Toma, Mattie Balu, Rekha Burnett, Russ Chen, Nuole Johnson, Rebecca Leight, Jessica Omer, Saad B. Safran, Elana Steffel, Mary Trump, Kris-Stella Yokum, David Debroy, Pompa |
| author_sort | Kappes, Heather Barry |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The COVID-19 pandemic has added new urgency to the question of how best to motivate people to get needed vaccines. In this article, we present lessons gleaned from government evaluations of eight large randomized controlled trials of interventions that used direct communications to increase the uptake of routine vaccines. These evaluations, conducted by the U.S. General Services Administration’s Office of Evaluation Sciences (OES) before the start of the pandemic, had a median sample size of 55,000. Participating organizations deployed a variety of behaviorally informed direct communications and used administrative data to measure whether people who received the communications got vaccinated or took steps toward vaccination. The results of six of the eight evaluations were not statistically significant, and a meta-analysis suggests that changes in vaccination rates ranged from -0.004 to 0.394 percentage points. The remaining two evaluations yielded increases in vaccination rates that were statistically significant, albeit modest: 0.59 and 0.16 percentage points. Agencies looking for cost-effective ways to use communications to boost vaccine uptake in the field—whether for COVID-19 or for other diseases-may want to evaluate program effectiveness early on so messages and methods may be adjusted as needed, and they should expect effects to be smaller than those seen in academic studies. |
| format | Journal Article |
| id | CGSpace140129 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | SAGE Publications |
| publisherStr | SAGE Publications |
| record_format | dspace |
| spelling | CGSpace1401292025-10-26T13:01:49Z Using communication to boost vaccination: Lessons for COVID-19 from evaluations of eight large-scale programs to promote routine vaccinations Kappes, Heather Barry Toma, Mattie Balu, Rekha Burnett, Russ Chen, Nuole Johnson, Rebecca Leight, Jessica Omer, Saad B. Safran, Elana Steffel, Mary Trump, Kris-Stella Yokum, David Debroy, Pompa data coronavirus covid-19 coronavirinae coronavirus disease communication vaccination The COVID-19 pandemic has added new urgency to the question of how best to motivate people to get needed vaccines. In this article, we present lessons gleaned from government evaluations of eight large randomized controlled trials of interventions that used direct communications to increase the uptake of routine vaccines. These evaluations, conducted by the U.S. General Services Administration’s Office of Evaluation Sciences (OES) before the start of the pandemic, had a median sample size of 55,000. Participating organizations deployed a variety of behaviorally informed direct communications and used administrative data to measure whether people who received the communications got vaccinated or took steps toward vaccination. The results of six of the eight evaluations were not statistically significant, and a meta-analysis suggests that changes in vaccination rates ranged from -0.004 to 0.394 percentage points. The remaining two evaluations yielded increases in vaccination rates that were statistically significant, albeit modest: 0.59 and 0.16 percentage points. Agencies looking for cost-effective ways to use communications to boost vaccine uptake in the field—whether for COVID-19 or for other diseases-may want to evaluate program effectiveness early on so messages and methods may be adjusted as needed, and they should expect effects to be smaller than those seen in academic studies. 2023-04 2024-03-14T12:08:58Z 2024-03-14T12:08:58Z Journal Article https://hdl.handle.net/10568/140129 en Open Access SAGE Publications Kappes, Heather Barry; Toma, Mattie; Balu, Rekha; Burnett, Russ; Chen, Nuole; Leight, Jessica; et al. 2023. Using communication to boost vaccination: Lessons for COVID-19 from evaluations of eight large-scale programs to promote routine vaccinations. Behavioral Science and Policy 9(1): 11-24. https://doi.org/10.1177/23794607231192690 |
| spellingShingle | data coronavirus covid-19 coronavirinae coronavirus disease communication vaccination Kappes, Heather Barry Toma, Mattie Balu, Rekha Burnett, Russ Chen, Nuole Johnson, Rebecca Leight, Jessica Omer, Saad B. Safran, Elana Steffel, Mary Trump, Kris-Stella Yokum, David Debroy, Pompa Using communication to boost vaccination: Lessons for COVID-19 from evaluations of eight large-scale programs to promote routine vaccinations |
| title | Using communication to boost vaccination: Lessons for COVID-19 from evaluations of eight large-scale programs to promote routine vaccinations |
| title_full | Using communication to boost vaccination: Lessons for COVID-19 from evaluations of eight large-scale programs to promote routine vaccinations |
| title_fullStr | Using communication to boost vaccination: Lessons for COVID-19 from evaluations of eight large-scale programs to promote routine vaccinations |
| title_full_unstemmed | Using communication to boost vaccination: Lessons for COVID-19 from evaluations of eight large-scale programs to promote routine vaccinations |
| title_short | Using communication to boost vaccination: Lessons for COVID-19 from evaluations of eight large-scale programs to promote routine vaccinations |
| title_sort | using communication to boost vaccination lessons for covid 19 from evaluations of eight large scale programs to promote routine vaccinations |
| topic | data coronavirus covid-19 coronavirinae coronavirus disease communication vaccination |
| url | https://hdl.handle.net/10568/140129 |
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