State of digitalization among traders of informal seed in Tanzania
Key messages: • Traders of grain and informal seed in Tanzania have limited experience with internet-enabled services, but 96 % own a mobile phone. Besides phone calls, digital services play no significant role in business activities, however. • Traders rely primarily on verbal communication with...
| Autores principales: | , , , , , |
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| Formato: | Brief |
| Lenguaje: | Inglés |
| Publicado: |
2024
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/139825 |
| _version_ | 1855521766749765632 |
|---|---|
| author | Steinke, Jonathan Van Etten, Jacob Kalemera, Sylvia Mutua, Mercy Rubyogo, Jean-Claude Ochieng, Justus |
| author_browse | Kalemera, Sylvia Mutua, Mercy Ochieng, Justus Rubyogo, Jean-Claude Steinke, Jonathan Van Etten, Jacob |
| author_facet | Steinke, Jonathan Van Etten, Jacob Kalemera, Sylvia Mutua, Mercy Rubyogo, Jean-Claude Ochieng, Justus |
| author_sort | Steinke, Jonathan |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Key messages:
• Traders of grain and informal seed in Tanzania have limited experience with internet-enabled services, but 96 % own a mobile phone. Besides phone calls, digital services play no significant role in business activities, however.
• Traders rely primarily on verbal communication with other traders for important information, including market prices, grain demand, and consumer trait preferences.
• Traders have modest interest in employing digital solutions for marketing products to new customers. This may constitute an entry point for digital solutions that lead to accelerated uptake of new crop varieties.
• Traders could compile consumer feedback about new varieties through simple digital channels. Aggregated insights about consumer preferences and demand may help de-risk other traders’ decisions on buying and selling a new variety. |
| format | Brief |
| id | CGSpace139825 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| record_format | dspace |
| spelling | CGSpace1398252025-11-05T11:25:01Z State of digitalization among traders of informal seed in Tanzania Steinke, Jonathan Van Etten, Jacob Kalemera, Sylvia Mutua, Mercy Rubyogo, Jean-Claude Ochieng, Justus frijol common beans mercados digital technology tecnología digital market intelligence retail markets telecommunications telecomunicaciones Key messages: • Traders of grain and informal seed in Tanzania have limited experience with internet-enabled services, but 96 % own a mobile phone. Besides phone calls, digital services play no significant role in business activities, however. • Traders rely primarily on verbal communication with other traders for important information, including market prices, grain demand, and consumer trait preferences. • Traders have modest interest in employing digital solutions for marketing products to new customers. This may constitute an entry point for digital solutions that lead to accelerated uptake of new crop varieties. • Traders could compile consumer feedback about new varieties through simple digital channels. Aggregated insights about consumer preferences and demand may help de-risk other traders’ decisions on buying and selling a new variety. 2024-02 2024-03-06T10:19:01Z 2024-03-06T10:19:01Z Brief https://hdl.handle.net/10568/139825 en Open Access application/pdf Steinke, J.; Van Etten, J.; Kalemera, S.; Mutua, M.; Rubyogo, J.; Ochieng, J. (2024) State of digitalization among traders of informal seed in Tanzania. 10 p. |
| spellingShingle | frijol common beans mercados digital technology tecnología digital market intelligence retail markets telecommunications telecomunicaciones Steinke, Jonathan Van Etten, Jacob Kalemera, Sylvia Mutua, Mercy Rubyogo, Jean-Claude Ochieng, Justus State of digitalization among traders of informal seed in Tanzania |
| title | State of digitalization among traders of informal seed in Tanzania |
| title_full | State of digitalization among traders of informal seed in Tanzania |
| title_fullStr | State of digitalization among traders of informal seed in Tanzania |
| title_full_unstemmed | State of digitalization among traders of informal seed in Tanzania |
| title_short | State of digitalization among traders of informal seed in Tanzania |
| title_sort | state of digitalization among traders of informal seed in tanzania |
| topic | frijol common beans mercados digital technology tecnología digital market intelligence retail markets telecommunications telecomunicaciones |
| url | https://hdl.handle.net/10568/139825 |
| work_keys_str_mv | AT steinkejonathan stateofdigitalizationamongtradersofinformalseedintanzania AT vanettenjacob stateofdigitalizationamongtradersofinformalseedintanzania AT kalemerasylvia stateofdigitalizationamongtradersofinformalseedintanzania AT mutuamercy stateofdigitalizationamongtradersofinformalseedintanzania AT rubyogojeanclaude stateofdigitalizationamongtradersofinformalseedintanzania AT ochiengjustus stateofdigitalizationamongtradersofinformalseedintanzania |