Protocol for evidence synthesis of market intelligence: Application to rice in the global South

Demand-oriented crop breeding relies on market intelligence to support market segmentation, target product profile (TPP) design, alignment of breeding pipelines, and prioritization and allocation of investments. Synthesis of existing evidence such as stakeholder preferences (e.g., consumers, farmers...

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Bibliographic Details
Main Authors: Custodio, Marie Claire, De Steur, Hans, Demont, Matty
Format: Brief
Language:Inglés
Published: CGIAR 2023
Subjects:
Online Access:https://hdl.handle.net/10568/139381

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