Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices
-Population projections for SSU 13 shows that the programme is estimated to have reached over 8-9 million viewers every week. • More than a third (37%) of the women interviewed said that they are involved in decision making on farming activities. • The Swahili version is the most popular version...
| Main Authors: | , |
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| Format: | Informe técnico |
| Language: | Inglés |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/138955 |
| _version_ | 1855542773304786944 |
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| author | Makau, Charles Alliance of Bioversity International and CIAT |
| author_browse | Alliance of Bioversity International and CIAT Makau, Charles |
| author_facet | Makau, Charles Alliance of Bioversity International and CIAT |
| author_sort | Makau, Charles |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | -Population projections for SSU 13 shows that the programme is estimated to have reached over 8-9 million viewers every week.
• More than a third (37%) of the women interviewed said that they are involved in decision making
on farming activities.
• The Swahili version is the most popular version of the programme. Slightly more than half of
respondents (55%) said that they watch the Swahili version only. 21% of respondents said that they
watched the English version only. 24% of the respondents said that they watch both versions of the
programme.
• There is a small number of people who are watching the programme online (2% of respondents).
This an important channel since the viewers do not have to watch at a specified time, data from the
YouTube analytics show an average of 2,469 views per each episode.
• Around 9% of viewers say that have signed up to iShamba, which is in line with the iShamba
subscription base of 550,000 sign ups.
• Findings from the youth segment show very positive mindset about agriculture: 87% said they
would like to engage in it as a business, while three quarters (75%) said they would change the
crops /livestock they are currently growing or keeping. Interestingly 92% of those who are not
currently farming on their own other than the household farms said that they would like to start
farming in the next 3 years. One key area that needs improvement is record keeping as only half
(51%) of respondents aged 18-35 said they keep records.
vii | P a g e
• In future, the content of Shamba Shape Up could include topics on market access (52%), especially
for the young viewers, there is an urge to transform agriculture from subsistence to more of a
business venture. |
| format | Informe técnico |
| id | CGSpace138955 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| record_format | dspace |
| spelling | CGSpace1389552025-12-08T10:11:39Z Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices Makau, Charles Alliance of Bioversity International and CIAT evaluation smallholders-small holder farmers behavioural responses rural communities-agricultural communities knowledge and information systems agricultural tv show, agricultural innovation -Population projections for SSU 13 shows that the programme is estimated to have reached over 8-9 million viewers every week. • More than a third (37%) of the women interviewed said that they are involved in decision making on farming activities. • The Swahili version is the most popular version of the programme. Slightly more than half of respondents (55%) said that they watch the Swahili version only. 21% of respondents said that they watched the English version only. 24% of the respondents said that they watch both versions of the programme. • There is a small number of people who are watching the programme online (2% of respondents). This an important channel since the viewers do not have to watch at a specified time, data from the YouTube analytics show an average of 2,469 views per each episode. • Around 9% of viewers say that have signed up to iShamba, which is in line with the iShamba subscription base of 550,000 sign ups. • Findings from the youth segment show very positive mindset about agriculture: 87% said they would like to engage in it as a business, while three quarters (75%) said they would change the crops /livestock they are currently growing or keeping. Interestingly 92% of those who are not currently farming on their own other than the household farms said that they would like to start farming in the next 3 years. One key area that needs improvement is record keeping as only half (51%) of respondents aged 18-35 said they keep records. vii | P a g e • In future, the content of Shamba Shape Up could include topics on market access (52%), especially for the young viewers, there is an urge to transform agriculture from subsistence to more of a business venture. 2023-11 2024-02-06T13:19:26Z 2024-02-06T13:19:26Z Report https://hdl.handle.net/10568/138955 en Open Access application/pdf Makau, C.; Alliance of Bioversity International and CIAT. (2023) Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices. 33 p. |
| spellingShingle | evaluation smallholders-small holder farmers behavioural responses rural communities-agricultural communities knowledge and information systems agricultural tv show, agricultural innovation Makau, Charles Alliance of Bioversity International and CIAT Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices |
| title | Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices |
| title_full | Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices |
| title_fullStr | Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices |
| title_full_unstemmed | Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices |
| title_short | Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices |
| title_sort | shamba shape up series 13 impact of viewing on farmers knowledge attitude and practices |
| topic | evaluation smallholders-small holder farmers behavioural responses rural communities-agricultural communities knowledge and information systems agricultural tv show, agricultural innovation |
| url | https://hdl.handle.net/10568/138955 |
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