Innovahub communication and outreach activities: Overview of communication strategy and materials for local stakeholders and farmer community engagement
The communication strategy aims to engage stakeholders by showcasing the results and achievements made in the AgriLAC Resiliente regional initiative and, in particular, on advances related to the establishment of the Innovahubs across the region. This report details the overall strategy and includes...
| Autores principales: | , , , , |
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| Formato: | Informe técnico |
| Lenguaje: | Inglés |
| Publicado: |
Bioversity International and the International Center for Tropical Agriculture
2023
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| Acceso en línea: | https://hdl.handle.net/10568/138426 |
| _version_ | 1855516556864258048 |
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| author | Loon, Jelle van Mena-Lopez, Georgina Alarcón González, Francisco Martínez, Jesús David Arce, Daniela |
| author_browse | Alarcón González, Francisco Arce, Daniela Loon, Jelle van Martínez, Jesús David Mena-Lopez, Georgina |
| author_facet | Loon, Jelle van Mena-Lopez, Georgina Alarcón González, Francisco Martínez, Jesús David Arce, Daniela |
| author_sort | Loon, Jelle van |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The communication strategy aims to engage stakeholders by showcasing the results and achievements made in the AgriLAC Resiliente regional initiative and, in particular, on advances related to the establishment of the Innovahubs across the region. This report details the overall strategy and includes an overview of all the communication and outreach materials developed over 2023. In the specific case of AgriLAC Resiliente, the communication of on-field actions and achievements by the technical implementation team is particularly relevant as its objective is to communicate the activities carried out through the Innovahubs and its local partners recognizing the effort and the commitment of the stakeholders involved at a regional level. Creating a sense of community around a common mission and acknowledge the activities of the Innovahub actors is an essential part to build ownership and participatory action within the AgriLAC regional initiative and that is what the community and outreach activities underline. |
| format | Informe técnico |
| id | CGSpace138426 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Bioversity International and the International Center for Tropical Agriculture |
| publisherStr | Bioversity International and the International Center for Tropical Agriculture |
| record_format | dspace |
| spelling | CGSpace1384262025-12-08T10:29:22Z Innovahub communication and outreach activities: Overview of communication strategy and materials for local stakeholders and farmer community engagement Loon, Jelle van Mena-Lopez, Georgina Alarcón González, Francisco Martínez, Jesús David Arce, Daniela communication strategies agricultural innovation The communication strategy aims to engage stakeholders by showcasing the results and achievements made in the AgriLAC Resiliente regional initiative and, in particular, on advances related to the establishment of the Innovahubs across the region. This report details the overall strategy and includes an overview of all the communication and outreach materials developed over 2023. In the specific case of AgriLAC Resiliente, the communication of on-field actions and achievements by the technical implementation team is particularly relevant as its objective is to communicate the activities carried out through the Innovahubs and its local partners recognizing the effort and the commitment of the stakeholders involved at a regional level. Creating a sense of community around a common mission and acknowledge the activities of the Innovahub actors is an essential part to build ownership and participatory action within the AgriLAC regional initiative and that is what the community and outreach activities underline. 2023 2024-01-24T19:23:16Z 2024-01-24T19:23:16Z Report https://hdl.handle.net/10568/138426 en Open Access application/pdf Bioversity International and the International Center for Tropical Agriculture International Maize and Wheat Improvement Center CGIAR Van Loon, J., Mena-Lopez, G., Alarcón González, F., Martínez, J., & Arce, D. (2023). Innovahub communication and outreach activities: Overview of communication strategy and materials for local stakeholders and farmer community engagement. Alliance of Bioversity International and CIAT, CIMMYT & CGIAR. https://hdl.handle.net/10883/22963 |
| spellingShingle | communication strategies agricultural innovation Loon, Jelle van Mena-Lopez, Georgina Alarcón González, Francisco Martínez, Jesús David Arce, Daniela Innovahub communication and outreach activities: Overview of communication strategy and materials for local stakeholders and farmer community engagement |
| title | Innovahub communication and outreach activities: Overview of communication strategy and materials for local stakeholders and farmer community engagement |
| title_full | Innovahub communication and outreach activities: Overview of communication strategy and materials for local stakeholders and farmer community engagement |
| title_fullStr | Innovahub communication and outreach activities: Overview of communication strategy and materials for local stakeholders and farmer community engagement |
| title_full_unstemmed | Innovahub communication and outreach activities: Overview of communication strategy and materials for local stakeholders and farmer community engagement |
| title_short | Innovahub communication and outreach activities: Overview of communication strategy and materials for local stakeholders and farmer community engagement |
| title_sort | innovahub communication and outreach activities overview of communication strategy and materials for local stakeholders and farmer community engagement |
| topic | communication strategies agricultural innovation |
| url | https://hdl.handle.net/10568/138426 |
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