It’s Showtime! Improving Agricultural Productivity through TV Programming and Improved Input Access
Television is a powerful tool to scale ‘edutainment’ - information that is both educational and entertaining. One such form of information is agricultural information, but there is limited rigorous evidence on the effect of extension delivered via television on agricultural outcomes, such as investm...
| Autores principales: | , , , |
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| Formato: | Conjunto de datos |
| Lenguaje: | Inglés |
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American Economic Association
2023
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/137216 |
| _version_ | 1855520459286642688 |
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| author | Robinson, Jonathan Aggarwal, Shilpa Kramer, Berber Ceballos, Francisco |
| author_browse | Aggarwal, Shilpa Ceballos, Francisco Kramer, Berber Robinson, Jonathan |
| author_facet | Robinson, Jonathan Aggarwal, Shilpa Kramer, Berber Ceballos, Francisco |
| author_sort | Robinson, Jonathan |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Television is a powerful tool to scale ‘edutainment’ - information that is both educational and entertaining. One such form of information is agricultural information, but there is limited rigorous evidence on the effect of extension delivered via television on agricultural outcomes, such as investment or productivity. Moreover, while television can provide easy access to information, its impact on agricultural investment may be constrained by other barriers, such as market access. We implement a cross-randomized experiment to simultaneously address information and market access constraints. We will evaluate a new farm makeover show broadcast on national TV in Zambia called “Munda Make Over”, modeled after the popular Kenyan show “Shamba Shape Up”. The show is similar to home makeover shows in developed countries, featuring visits by an expert who tours the farm, points out areas for improvement, and implements their advice, with segments dedicated to gender issues interspersed throughout the season. To address market access, we simultaneously cross-randomize “road shows”, locally-held events in which providers make their products and services available for sale closer to where farmers live, addressing barriers to market access. The road show will feature inputs such as seeds of improved, drought-resistant varieties, or other relevant inputs. MMO partners may also use the road shows to provide other products and services designed for smallholder farmers, for instance, agricultural credit or crop insurance. |
| format | Conjunto de datos |
| id | CGSpace137216 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | American Economic Association |
| publisherStr | American Economic Association |
| record_format | dspace |
| spelling | CGSpace1372162025-03-13T19:11:44Z It’s Showtime! Improving Agricultural Productivity through TV Programming and Improved Input Access Robinson, Jonathan Aggarwal, Shilpa Kramer, Berber Ceballos, Francisco agriculture gender extension roadshow edutainment television market access input fair Television is a powerful tool to scale ‘edutainment’ - information that is both educational and entertaining. One such form of information is agricultural information, but there is limited rigorous evidence on the effect of extension delivered via television on agricultural outcomes, such as investment or productivity. Moreover, while television can provide easy access to information, its impact on agricultural investment may be constrained by other barriers, such as market access. We implement a cross-randomized experiment to simultaneously address information and market access constraints. We will evaluate a new farm makeover show broadcast on national TV in Zambia called “Munda Make Over”, modeled after the popular Kenyan show “Shamba Shape Up”. The show is similar to home makeover shows in developed countries, featuring visits by an expert who tours the farm, points out areas for improvement, and implements their advice, with segments dedicated to gender issues interspersed throughout the season. To address market access, we simultaneously cross-randomize “road shows”, locally-held events in which providers make their products and services available for sale closer to where farmers live, addressing barriers to market access. The road show will feature inputs such as seeds of improved, drought-resistant varieties, or other relevant inputs. MMO partners may also use the road shows to provide other products and services designed for smallholder farmers, for instance, agricultural credit or crop insurance. 2023-12-06 2024-01-05T12:41:31Z 2024-01-05T12:41:31Z Dataset https://hdl.handle.net/10568/137216 en Open Access American Economic Association Aggarwal, Shilpa et al. 2023. "It’s Showtime! Improving Agricultural Productivity through TV Programming and Improved Input Access." AEA RCT Registry. December 06. https://doi.org/10.1257/rct.12575-1.0 |
| spellingShingle | agriculture gender extension roadshow edutainment television market access input fair Robinson, Jonathan Aggarwal, Shilpa Kramer, Berber Ceballos, Francisco It’s Showtime! Improving Agricultural Productivity through TV Programming and Improved Input Access |
| title | It’s Showtime! Improving Agricultural Productivity through TV Programming and Improved Input Access |
| title_full | It’s Showtime! Improving Agricultural Productivity through TV Programming and Improved Input Access |
| title_fullStr | It’s Showtime! Improving Agricultural Productivity through TV Programming and Improved Input Access |
| title_full_unstemmed | It’s Showtime! Improving Agricultural Productivity through TV Programming and Improved Input Access |
| title_short | It’s Showtime! Improving Agricultural Productivity through TV Programming and Improved Input Access |
| title_sort | it s showtime improving agricultural productivity through tv programming and improved input access |
| topic | agriculture gender extension roadshow edutainment television market access input fair |
| url | https://hdl.handle.net/10568/137216 |
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