Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products
New and improved crop varieties that are higher yielding, more nutritious, and resilient to climate shocks, pests and diseases are needed to address food insecurity, climate change and rapid transformation of the agriculture sector. Past varietal development was largely supply-driven which hampered...
| Autores principales: | , , , , |
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| Formato: | Póster |
| Lenguaje: | Inglés |
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International Rice Research Institute
2023
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| Acceso en línea: | https://hdl.handle.net/10568/135467 |
| _version_ | 1855523601970626560 |
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| author | Paguirigan, Neale Marvin Laborte, Alice G. Maunahan, Aileen Lenaerts, Bert Dixit, Shalabh |
| author_browse | Dixit, Shalabh Laborte, Alice G. Lenaerts, Bert Maunahan, Aileen Paguirigan, Neale Marvin |
| author_facet | Paguirigan, Neale Marvin Laborte, Alice G. Maunahan, Aileen Lenaerts, Bert Dixit, Shalabh |
| author_sort | Paguirigan, Neale Marvin |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | New and improved crop varieties that are higher yielding, more nutritious, and resilient to climate shocks, pests and diseases are needed to address food insecurity, climate change and rapid transformation of the agriculture sector. Past varietal development was largely supply-driven which hampered varietal adoption by farmers. In response, the CGIAR aims to develop demand-driven breeding products guided by insights from market intelligence. Under the CGIAR Initiative on Market Intelligence, more than 400 seed product market segments (SPMS) across 24 CGIAR crops have been defined. These SPMS reflect producer (where and how the crop is grown) and end-user requirements (what the crop is used for and consumer-preferred traits) [1]. Mapping the locations of these market segments based on spatially-referenced datasets and expert opinion further improves their characterization and prioritization. We present an example of mapping market segments for rice in South and Southeast Asia. |
| format | Poster |
| id | CGSpace135467 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | International Rice Research Institute |
| publisherStr | International Rice Research Institute |
| record_format | dspace |
| spelling | CGSpace1354672024-11-07T09:47:09Z Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products 6th International Rice Congress Poster Paguirigan, Neale Marvin Laborte, Alice G. Maunahan, Aileen Lenaerts, Bert Dixit, Shalabh genetic improvement market intelligence market analysis market segmentation breeding demand cgiar New and improved crop varieties that are higher yielding, more nutritious, and resilient to climate shocks, pests and diseases are needed to address food insecurity, climate change and rapid transformation of the agriculture sector. Past varietal development was largely supply-driven which hampered varietal adoption by farmers. In response, the CGIAR aims to develop demand-driven breeding products guided by insights from market intelligence. Under the CGIAR Initiative on Market Intelligence, more than 400 seed product market segments (SPMS) across 24 CGIAR crops have been defined. These SPMS reflect producer (where and how the crop is grown) and end-user requirements (what the crop is used for and consumer-preferred traits) [1]. Mapping the locations of these market segments based on spatially-referenced datasets and expert opinion further improves their characterization and prioritization. We present an example of mapping market segments for rice in South and Southeast Asia. 2023-09-29 2023-12-18T02:09:58Z 2023-12-18T02:09:58Z Poster https://hdl.handle.net/10568/135467 en Open Access application/pdf International Rice Research Institute Neale Marvin Paguirigan, Alice Laborte, Aileen Maunahan, Bert Lenaerts, and Shalabh Dixit (2023). Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products. 6th International Rice Congress 2023 | International Rice Research Institute, Los Banos, Philippines. |
| spellingShingle | genetic improvement market intelligence market analysis market segmentation breeding demand cgiar Paguirigan, Neale Marvin Laborte, Alice G. Maunahan, Aileen Lenaerts, Bert Dixit, Shalabh Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products |
| title | Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products |
| title_full | Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products |
| title_fullStr | Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products |
| title_full_unstemmed | Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products |
| title_short | Spatial market segmentation for rice: An approach to support the development of demand-driven breeding products |
| title_sort | spatial market segmentation for rice an approach to support the development of demand driven breeding products |
| topic | genetic improvement market intelligence market analysis market segmentation breeding demand cgiar |
| url | https://hdl.handle.net/10568/135467 |
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