Increasing traditional vegetable consumption in Cavite, Philippines: Understanding consumer and market vendor preferences

The study conducted in Cavite province sheds light on the factors that influence the availability and accessibility of indigenous vegetables in urban and peri-urban markets. The study specifically looked at the perspectives of both market vendors and consumers in the two primary urban areas of Dasma...

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Autores principales: Gonzales, Bambi, Chavez, Hidelisa D. de, Sister, Lorna E, Anunciado, Ma. Shiela, Monville-Oro, Emilita, Gonsalves, Julian Francis, Hunter, Danny, Borelli, Teresa, Mendonce, Sharon
Formato: Artículo preliminar
Lenguaje:Inglés
Publicado: 2023
Materias:
Acceso en línea:https://hdl.handle.net/10568/132471
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author Gonzales, Bambi
Chavez, Hidelisa D. de
Sister, Lorna E
Anunciado, Ma. Shiela
Monville-Oro, Emilita
Gonsalves, Julian Francis
Hunter, Danny
Borelli, Teresa
Mendonce, Sharon
author_browse Anunciado, Ma. Shiela
Borelli, Teresa
Chavez, Hidelisa D. de
Gonsalves, Julian Francis
Gonzales, Bambi
Hunter, Danny
Mendonce, Sharon
Monville-Oro, Emilita
Sister, Lorna E
author_facet Gonzales, Bambi
Chavez, Hidelisa D. de
Sister, Lorna E
Anunciado, Ma. Shiela
Monville-Oro, Emilita
Gonsalves, Julian Francis
Hunter, Danny
Borelli, Teresa
Mendonce, Sharon
author_sort Gonzales, Bambi
collection Repository of Agricultural Research Outputs (CGSpace)
description The study conducted in Cavite province sheds light on the factors that influence the availability and accessibility of indigenous vegetables in urban and peri-urban markets. The study specifically looked at the perspectives of both market vendors and consumers in the two primary urban areas of Dasmariñas and Bacoor. One of the key findings of the study is that adult women predominantly make household decisions when it comes to buying vegetables. This suggests that targeting women consumers with information and education about indigenous vegetables could be an effective strategy for promoting their consumption. Nutrition, freshness, and price are the primary considerations for consumers when purchasing vegetables, and they perceive indigenous vegetables as nutritious and affordable. Vendors prioritize shelf life in addition to price, freshness, and nutrition when selecting indigenous vegetables to sell. The results highlight the importance of the supply chain for indigenous vegetables. In Cavite, it extends from the north to the south of Luzon. Understanding the dynamics of this supply chain is crucial for improving the availability and accessibility of indigenous vegetables in urban and peri-urban markets. Overall, the findings provide valuable insights into the challenges and opportunities for promoting the consumption of indigenous vegetables in urban areas. By addressing the gaps in awareness and knowledge about these food plants and their growth requirements, improving the supply chain to meet consumer and vendor requirements, and improving women consumers’ access to education and information, we can work towards a future where these nutritious, locally-adapted, and culturally significant crops are widely known and available.
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spelling CGSpace1324712025-11-05T11:45:43Z Increasing traditional vegetable consumption in Cavite, Philippines: Understanding consumer and market vendor preferences Gonzales, Bambi Chavez, Hidelisa D. de Sister, Lorna E Anunciado, Ma. Shiela Monville-Oro, Emilita Gonsalves, Julian Francis Hunter, Danny Borelli, Teresa Mendonce, Sharon traditional foods vegetables consumer behaviour markets urban areas vegetación comportamiento del consumidor mercados The study conducted in Cavite province sheds light on the factors that influence the availability and accessibility of indigenous vegetables in urban and peri-urban markets. The study specifically looked at the perspectives of both market vendors and consumers in the two primary urban areas of Dasmariñas and Bacoor. One of the key findings of the study is that adult women predominantly make household decisions when it comes to buying vegetables. This suggests that targeting women consumers with information and education about indigenous vegetables could be an effective strategy for promoting their consumption. Nutrition, freshness, and price are the primary considerations for consumers when purchasing vegetables, and they perceive indigenous vegetables as nutritious and affordable. Vendors prioritize shelf life in addition to price, freshness, and nutrition when selecting indigenous vegetables to sell. The results highlight the importance of the supply chain for indigenous vegetables. In Cavite, it extends from the north to the south of Luzon. Understanding the dynamics of this supply chain is crucial for improving the availability and accessibility of indigenous vegetables in urban and peri-urban markets. Overall, the findings provide valuable insights into the challenges and opportunities for promoting the consumption of indigenous vegetables in urban areas. By addressing the gaps in awareness and knowledge about these food plants and their growth requirements, improving the supply chain to meet consumer and vendor requirements, and improving women consumers’ access to education and information, we can work towards a future where these nutritious, locally-adapted, and culturally significant crops are widely known and available. 2023-10-05 2023-10-26T08:17:03Z 2023-10-26T08:17:03Z Working Paper https://hdl.handle.net/10568/132471 en Open Access application/pdf Gonzales, B.; de Chavez, H.D.; Sister, L.E.; Anunciado, M.S.; Monville-Oro, E.; Gonsalves, J.; Hunter, D.; Borelli, T.; Mendonce, S. (2023) Increasing traditional vegetable consumption in Cavite, Philippines: Understanding consumer and market vendor preferences. Working Paper 05. 42 p.
spellingShingle traditional foods
vegetables
consumer behaviour
markets
urban areas
vegetación
comportamiento del consumidor
mercados
Gonzales, Bambi
Chavez, Hidelisa D. de
Sister, Lorna E
Anunciado, Ma. Shiela
Monville-Oro, Emilita
Gonsalves, Julian Francis
Hunter, Danny
Borelli, Teresa
Mendonce, Sharon
Increasing traditional vegetable consumption in Cavite, Philippines: Understanding consumer and market vendor preferences
title Increasing traditional vegetable consumption in Cavite, Philippines: Understanding consumer and market vendor preferences
title_full Increasing traditional vegetable consumption in Cavite, Philippines: Understanding consumer and market vendor preferences
title_fullStr Increasing traditional vegetable consumption in Cavite, Philippines: Understanding consumer and market vendor preferences
title_full_unstemmed Increasing traditional vegetable consumption in Cavite, Philippines: Understanding consumer and market vendor preferences
title_short Increasing traditional vegetable consumption in Cavite, Philippines: Understanding consumer and market vendor preferences
title_sort increasing traditional vegetable consumption in cavite philippines understanding consumer and market vendor preferences
topic traditional foods
vegetables
consumer behaviour
markets
urban areas
vegetación
comportamiento del consumidor
mercados
url https://hdl.handle.net/10568/132471
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