Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria

Personalized extension advisory deliver information that are more compatible with farmer production conditions and has a better chance of adoption and impacts. We exploit a rich four-round experimental panel data on RiceAdvice, a decision support app that provides personalized information on soil...

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Detalles Bibliográficos
Autores principales: Owusu, E.S., Arouna, A., Narrod, C.
Formato: Journal Article
Lenguaje:Inglés
Publicado: 2023
Materias:
Acceso en línea:https://hdl.handle.net/10568/132134
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author Owusu, E.S.
Arouna, A.
Narrod, C.
author_browse Arouna, A.
Narrod, C.
Owusu, E.S.
author_facet Owusu, E.S.
Arouna, A.
Narrod, C.
author_sort Owusu, E.S.
collection Repository of Agricultural Research Outputs (CGSpace)
description Personalized extension advisory deliver information that are more compatible with farmer production conditions and has a better chance of adoption and impacts. We exploit a rich four-round experimental panel data on RiceAdvice, a decision support app that provides personalized information on soil fertility management and other agri cultural practices to rice farmers. We evaluate the impact of the app on technological, managerial, frontier yield, and fertilizer productivity differentials, while accounting for differences in production technologies possessed by the different treatment groups. Re sults based on the true random effects estimator suggest that exposure to RiceAdvice significantly increases the production possibilities and managerial performance of rice smallholders exposed to it (treated farmers), leading to an upward shift in the produc tion frontier for those same farmers. Exposed farmers also have higher mean fertilizer productivity compared to the unexposed, especially when bundled with fertilizer in puts. The impacts are stronger in the early years but wanes over time. Ensuring consistent access to the app as well as fertilizer input could help sustain the gains
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spelling CGSpace1321342025-11-05T06:50:12Z Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria Owusu, E.S. Arouna, A. Narrod, C. productivity digital technology rice technology farming systems Personalized extension advisory deliver information that are more compatible with farmer production conditions and has a better chance of adoption and impacts. We exploit a rich four-round experimental panel data on RiceAdvice, a decision support app that provides personalized information on soil fertility management and other agri cultural practices to rice farmers. We evaluate the impact of the app on technological, managerial, frontier yield, and fertilizer productivity differentials, while accounting for differences in production technologies possessed by the different treatment groups. Re sults based on the true random effects estimator suggest that exposure to RiceAdvice significantly increases the production possibilities and managerial performance of rice smallholders exposed to it (treated farmers), leading to an upward shift in the produc tion frontier for those same farmers. Exposed farmers also have higher mean fertilizer productivity compared to the unexposed, especially when bundled with fertilizer in puts. The impacts are stronger in the early years but wanes over time. Ensuring consistent access to the app as well as fertilizer input could help sustain the gains 2023 2023-10-04T19:36:14Z 2023-10-04T19:36:14Z Journal Article https://hdl.handle.net/10568/132134 en Open Access application/pdf Owusu, E.S., Arouna, A. and Narrod, C. 2023. Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria. Agricultural & Applied Economics
spellingShingle productivity
digital technology
rice
technology
farming systems
Owusu, E.S.
Arouna, A.
Narrod, C.
Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria
title Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria
title_full Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria
title_fullStr Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria
title_full_unstemmed Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria
title_short Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria
title_sort is personalized better digital advisory and productivity differentials in rice farming in nigeria
topic productivity
digital technology
rice
technology
farming systems
url https://hdl.handle.net/10568/132134
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