Video-based behavioral change communication to change consumption patterns: Experimental evidence from urban Ethiopia
Poor diet quality has been identified as a primary driver of malnutrition and increasing burden of noncommunicable diseases in low- and middle-income countries. Low fruit and vegetable consumption contributes to poor diet quality. We experimentally assess whether videos embedded messages about incre...
| Autores principales: | , , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Wiley
2023
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/131464 |
| _version_ | 1855518357345796096 |
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| author | Abate, Gashaw T. Baye, Kaleab de Brauw, Alan Hirvonen, Kalle Wolle, Abdulazize |
| author_browse | Abate, Gashaw T. Baye, Kaleab Hirvonen, Kalle Wolle, Abdulazize de Brauw, Alan |
| author_facet | Abate, Gashaw T. Baye, Kaleab de Brauw, Alan Hirvonen, Kalle Wolle, Abdulazize |
| author_sort | Abate, Gashaw T. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Poor diet quality has been identified as a primary driver of malnutrition and increasing burden of noncommunicable diseases in low- and middle-income countries. Low fruit and vegetable consumption contributes to poor diet quality. We experimentally assess whether videos embedded messages about increasing fruit and vegetable consumption affect consumption. Four months after viewing either a basic video or a video that explains why fruits and vegetables can improve health and nutrition outcomes, average household consumption of fruits and vegetables increased by about 9% in both treatment groups relative to the control group, both in kilocalorie and consumption expenditure terms. |
| format | Journal Article |
| id | CGSpace131464 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Wiley |
| publisherStr | Wiley |
| record_format | dspace |
| spelling | CGSpace1314642025-04-01T15:50:36Z Video-based behavioral change communication to change consumption patterns: Experimental evidence from urban Ethiopia Abate, Gashaw T. Baye, Kaleab de Brauw, Alan Hirvonen, Kalle Wolle, Abdulazize behaviour consumption diet quality fruits vegetables Poor diet quality has been identified as a primary driver of malnutrition and increasing burden of noncommunicable diseases in low- and middle-income countries. Low fruit and vegetable consumption contributes to poor diet quality. We experimentally assess whether videos embedded messages about increasing fruit and vegetable consumption affect consumption. Four months after viewing either a basic video or a video that explains why fruits and vegetables can improve health and nutrition outcomes, average household consumption of fruits and vegetables increased by about 9% in both treatment groups relative to the control group, both in kilocalorie and consumption expenditure terms. 2023-06 2023-08-08T09:33:06Z 2023-08-08T09:33:06Z Journal Article https://hdl.handle.net/10568/131464 en https://doi.org/10.1111/ajae.12206 Open Access Wiley Abate, Gashaw Tadesse; Baye, Kaleab; de Brauw, Alan; Hirvonen, Kalle; and Wolle, Abdulazize. 2023. Video-based behavioral change communication to change consumption patterns: Experimental evidence from urban Ethiopia. Journal of the Agricultural and Applied Economics Association 2(2): 164-180. https://doi.org/10.1002/jaa2.51 |
| spellingShingle | behaviour consumption diet quality fruits vegetables Abate, Gashaw T. Baye, Kaleab de Brauw, Alan Hirvonen, Kalle Wolle, Abdulazize Video-based behavioral change communication to change consumption patterns: Experimental evidence from urban Ethiopia |
| title | Video-based behavioral change communication to change consumption patterns: Experimental evidence from urban Ethiopia |
| title_full | Video-based behavioral change communication to change consumption patterns: Experimental evidence from urban Ethiopia |
| title_fullStr | Video-based behavioral change communication to change consumption patterns: Experimental evidence from urban Ethiopia |
| title_full_unstemmed | Video-based behavioral change communication to change consumption patterns: Experimental evidence from urban Ethiopia |
| title_short | Video-based behavioral change communication to change consumption patterns: Experimental evidence from urban Ethiopia |
| title_sort | video based behavioral change communication to change consumption patterns experimental evidence from urban ethiopia |
| topic | behaviour consumption diet quality fruits vegetables |
| url | https://hdl.handle.net/10568/131464 |
| work_keys_str_mv | AT abategashawt videobasedbehavioralchangecommunicationtochangeconsumptionpatternsexperimentalevidencefromurbanethiopia AT bayekaleab videobasedbehavioralchangecommunicationtochangeconsumptionpatternsexperimentalevidencefromurbanethiopia AT debrauwalan videobasedbehavioralchangecommunicationtochangeconsumptionpatternsexperimentalevidencefromurbanethiopia AT hirvonenkalle videobasedbehavioralchangecommunicationtochangeconsumptionpatternsexperimentalevidencefromurbanethiopia AT wolleabdulazize videobasedbehavioralchangecommunicationtochangeconsumptionpatternsexperimentalevidencefromurbanethiopia |