Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there?

Despite enthusiasm for the potential of digital innovations to transform agricultural markets in Africa, progress made thus far has been limited to small-scale experiments that often fail to scale up. Realizing the full potential of digital innovations – tools, technologies, applications, and servic...

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Autores principales: Abate, Gashaw T., Abay, Kibrom A., Chamberlin, Jordan, Kassim, Yumna, Spielman, David J., Tabe-Ojong, Martin Paul
Formato: Journal Article
Lenguaje:Inglés
Publicado: Elsevier 2023
Materias:
Acceso en línea:https://hdl.handle.net/10568/129736
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author Abate, Gashaw T.
Abay, Kibrom A.
Chamberlin, Jordan
Kassim, Yumna
Spielman, David J.
Tabe-Ojong, Martin Paul
author_browse Abate, Gashaw T.
Abay, Kibrom A.
Chamberlin, Jordan
Kassim, Yumna
Spielman, David J.
Tabe-Ojong, Martin Paul
author_facet Abate, Gashaw T.
Abay, Kibrom A.
Chamberlin, Jordan
Kassim, Yumna
Spielman, David J.
Tabe-Ojong, Martin Paul
author_sort Abate, Gashaw T.
collection Repository of Agricultural Research Outputs (CGSpace)
description Despite enthusiasm for the potential of digital innovations to transform agricultural markets in Africa, progress made thus far has been limited to small-scale experiments that often fail to scale up. Realizing the full potential of digital innovations – tools, technologies, applications, and services – in Africa requires not just further development of these solutions at meaningful scales, but also more nuanced evidence from both successful and unsuccessful scaling efforts. This paper reviews the conceptual and empirical evidence on the transformative potential of digital innovations for African agricultural markets with an in-depth examination of solutions that have been rolled out to date in the continent. Specifically, the review addresses the following questions: (i) how can digital innovations improve the functioning of agricultural markets in Africa? (ii) what explains the apparent disconnect of most pilots to scale-ups? (iii) what is required to realize their full potential? and (iv) what are the emerging risks and opportunities associated with digital innovations for agricultural marketing? Although our review of the landscape and literature on market-focused digital innovations in Africa identifies several reasons to remain optimistic, the prevailing disconnect between pilots and scale-ups merits further evaluation. In particular, there is a need for more systematic assessments of both successes and failures at both the piloting and scaling stages.
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spelling CGSpace1297362025-10-26T12:55:58Z Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there? Abate, Gashaw T. Abay, Kibrom A. Chamberlin, Jordan Kassim, Yumna Spielman, David J. Tabe-Ojong, Martin Paul agriculture digital innovations experimentation technology product development Despite enthusiasm for the potential of digital innovations to transform agricultural markets in Africa, progress made thus far has been limited to small-scale experiments that often fail to scale up. Realizing the full potential of digital innovations – tools, technologies, applications, and services – in Africa requires not just further development of these solutions at meaningful scales, but also more nuanced evidence from both successful and unsuccessful scaling efforts. This paper reviews the conceptual and empirical evidence on the transformative potential of digital innovations for African agricultural markets with an in-depth examination of solutions that have been rolled out to date in the continent. Specifically, the review addresses the following questions: (i) how can digital innovations improve the functioning of agricultural markets in Africa? (ii) what explains the apparent disconnect of most pilots to scale-ups? (iii) what is required to realize their full potential? and (iv) what are the emerging risks and opportunities associated with digital innovations for agricultural marketing? Although our review of the landscape and literature on market-focused digital innovations in Africa identifies several reasons to remain optimistic, the prevailing disconnect between pilots and scale-ups merits further evaluation. In particular, there is a need for more systematic assessments of both successes and failures at both the piloting and scaling stages. 2023-04 2023-03-22T18:12:10Z 2023-03-22T18:12:10Z Journal Article https://hdl.handle.net/10568/129736 en https://doi.org/10.2499/p15738coll2.135075 https://doi.org/10.2499/p15738coll2.134957 https://doi.org/10.2499/9780896296848 Open Access Elsevier Abate, Gashaw Tadesse; Abay, Kibrom A.; Chamberlin, Jordan; Kassim, Yumna; Spielman, David J.; and Tabe-Ojong, Martin Paul Jr. 2023. Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there? Food Policy 116: 102439. https://doi.org/10.1016/j.foodpol.2023.102439
spellingShingle agriculture
digital innovations
experimentation
technology
product development
Abate, Gashaw T.
Abay, Kibrom A.
Chamberlin, Jordan
Kassim, Yumna
Spielman, David J.
Tabe-Ojong, Martin Paul
Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there?
title Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there?
title_full Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there?
title_fullStr Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there?
title_full_unstemmed Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there?
title_short Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there?
title_sort digital tools and agricultural market transformation in africa why are they not at scale yet and what will it take to get there
topic agriculture
digital innovations
experimentation
technology
product development
url https://hdl.handle.net/10568/129736
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