Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender
Crop breeding programs have often focused on the release of new varieties that target yield improvement to achieve food security and reduce poverty. While continued investments in this objective are justified, there is a need for breeding programs to be increasingly more demand-driven and responsive...
| Main Authors: | , , , , , , , , , , , , , , , , , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Frontiers Media
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/129688 |
| _version_ | 1855541181598924800 |
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| author | Ojwang, S.O. Okello, J.J. Otieno, David Jakinda Mutiso, J.M. Lindqvist-Kreuze, H. Coaldrake, Peter Mendes, T. Andrade, M.I. Sharma, N. Grüneberg, W.J. Makunde, G.S. Ssali, R.T. Yada, B. Mayanja, S. Polar, Vivian Oloka, B. Chelangat, D.M. Ashby, J. Hareau, G. Campos, Hugo |
| author_browse | Andrade, M.I. Ashby, J. Campos, Hugo Chelangat, D.M. Coaldrake, Peter Grüneberg, W.J. Hareau, G. Lindqvist-Kreuze, H. Makunde, G.S. Mayanja, S. Mendes, T. Mutiso, J.M. Ojwang, S.O. Okello, J.J. Oloka, B. Otieno, David Jakinda Polar, Vivian Sharma, N. Ssali, R.T. Yada, B. |
| author_facet | Ojwang, S.O. Okello, J.J. Otieno, David Jakinda Mutiso, J.M. Lindqvist-Kreuze, H. Coaldrake, Peter Mendes, T. Andrade, M.I. Sharma, N. Grüneberg, W.J. Makunde, G.S. Ssali, R.T. Yada, B. Mayanja, S. Polar, Vivian Oloka, B. Chelangat, D.M. Ashby, J. Hareau, G. Campos, Hugo |
| author_sort | Ojwang, S.O. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Crop breeding programs have often focused on the release of new varieties that target yield improvement to achieve food security and reduce poverty. While continued investments in this objective are justified, there is a need for breeding programs to be increasingly more demand-driven and responsive to the changing customer preferences and population dynamics. This paper analyses the responsiveness of global potato and sweetpotato breeding programs pursued by the International Potato Center (CIP) and its partners to three major development indicators: poverty, malnutrition and gender. The study followed a seed product market segmentation blueprint developed by the Excellence in Breeding platform (EiB) to identify, describe, and estimate the sizes of the market segments at subregional levels. We then estimated the potential poverty and nutrition impacts of investments in the respective market segments. Further, we employed the G+ tools involving multidisciplinary workshops to evaluate the gender-responsiveness of the breeding programs. Our analysis reveals that future investments in breeding programs will achieve greater impacts by developing varieties for market segments and pipelines that have more poor rural people, high stunting rates among children, anemia prevalence among women of reproductive age, and where there is high vitamin A deficiency. In addition, breeding strategies that reduce gender inequality and enhance appropriate change of gender roles (hence gender transformative) are also required. |
| format | Journal Article |
| id | CGSpace129688 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Frontiers Media |
| publisherStr | Frontiers Media |
| record_format | dspace |
| spelling | CGSpace1296882025-12-08T10:29:22Z Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender Ojwang, S.O. Okello, J.J. Otieno, David Jakinda Mutiso, J.M. Lindqvist-Kreuze, H. Coaldrake, Peter Mendes, T. Andrade, M.I. Sharma, N. Grüneberg, W.J. Makunde, G.S. Ssali, R.T. Yada, B. Mayanja, S. Polar, Vivian Oloka, B. Chelangat, D.M. Ashby, J. Hareau, G. Campos, Hugo poverty alleviation nutrition gender potatoes sweet potatoes Crop breeding programs have often focused on the release of new varieties that target yield improvement to achieve food security and reduce poverty. While continued investments in this objective are justified, there is a need for breeding programs to be increasingly more demand-driven and responsive to the changing customer preferences and population dynamics. This paper analyses the responsiveness of global potato and sweetpotato breeding programs pursued by the International Potato Center (CIP) and its partners to three major development indicators: poverty, malnutrition and gender. The study followed a seed product market segmentation blueprint developed by the Excellence in Breeding platform (EiB) to identify, describe, and estimate the sizes of the market segments at subregional levels. We then estimated the potential poverty and nutrition impacts of investments in the respective market segments. Further, we employed the G+ tools involving multidisciplinary workshops to evaluate the gender-responsiveness of the breeding programs. Our analysis reveals that future investments in breeding programs will achieve greater impacts by developing varieties for market segments and pipelines that have more poor rural people, high stunting rates among children, anemia prevalence among women of reproductive age, and where there is high vitamin A deficiency. In addition, breeding strategies that reduce gender inequality and enhance appropriate change of gender roles (hence gender transformative) are also required. 2023-03-15 2023-03-20T20:05:14Z 2023-03-20T20:05:14Z Journal Article https://hdl.handle.net/10568/129688 en Open Access Frontiers Media Ojwang, S. O.; Okello, J. J.; Otieno, D. J.; Mutiso, J. M.; Lindqvist-Kreuze, H.; Coaldrake, P.; Mendes, T.; Andrade, M.; Sharma, N.; Gruneberg, W.; Makunde, G.; Ssali, R.; Yada, B.; Mayanja, S.; Polar, V.; Oloka, B.; Chelangat, D. M.; Ashby, J.; Hareau, G.; Campos, H. 2023. Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender. Frontiers in Plant Science, 14. ISSN 1664-462X. 14 p. |
| spellingShingle | poverty alleviation nutrition gender potatoes sweet potatoes Ojwang, S.O. Okello, J.J. Otieno, David Jakinda Mutiso, J.M. Lindqvist-Kreuze, H. Coaldrake, Peter Mendes, T. Andrade, M.I. Sharma, N. Grüneberg, W.J. Makunde, G.S. Ssali, R.T. Yada, B. Mayanja, S. Polar, Vivian Oloka, B. Chelangat, D.M. Ashby, J. Hareau, G. Campos, Hugo Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender |
| title | Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender |
| title_full | Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender |
| title_fullStr | Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender |
| title_full_unstemmed | Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender |
| title_short | Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender |
| title_sort | targeting market segment needs with public good crop breeding investments a case study with potato and sweetpotato focused on poverty alleviation nutrition and gender |
| topic | poverty alleviation nutrition gender potatoes sweet potatoes |
| url | https://hdl.handle.net/10568/129688 |
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