Farmers’ preferences and willingness to pay for traits of sorghum varieties: Informing product development and breeding programs in Tanzania
Smallholder farmers’ decisions to adopt improved varieties are expected to be critically governed by their preferences and willingness to pay for different traits of these varieties. This study examined farmers’ preferences for sorghum (Sorghum bicolor (L.) Moench) variety attributes and estimated t...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Informa UK Limited
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/128765 |
| _version_ | 1855530622843355136 |
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| author | Miriti, Philip Regassa, Mekdim D. Ojiewo, Christopher Ochieng Melesse, Mequanint B. |
| author_browse | Melesse, Mequanint B. Miriti, Philip Ojiewo, Christopher Ochieng Regassa, Mekdim D. |
| author_facet | Miriti, Philip Regassa, Mekdim D. Ojiewo, Christopher Ochieng Melesse, Mequanint B. |
| author_sort | Miriti, Philip |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Smallholder farmers’ decisions to adopt improved varieties are expected to be critically governed by their preferences and willingness to pay for different traits of these varieties. This study examined farmers’ preferences for sorghum (Sorghum bicolor (L.) Moench) variety attributes and estimated their willingness to pay (WTP) for these attributes using choice experiment data from >1,300 sorghum farmers in Tanzania. Empirical findings showed that farmers had strong preferences for sorghum varieties that were tolerant to environmental stresses, high yielding, early maturing, fetching higher grain prices, and white in color. Significant heterogeneity was observed in farmers’ preferences across various traits. The WTP estimates revealed that farmers were willing to pay the highest premium for tolerance to environmental stresses, amounting, on average, to three times higher than the WTP for other traits. Our results have important implications for demand-driven variety development that could contribute to improving crop productivity and household welfare. |
| format | Journal Article |
| id | CGSpace128765 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Informa UK Limited |
| publisherStr | Informa UK Limited |
| record_format | dspace |
| spelling | CGSpace1287652025-12-08T09:54:28Z Farmers’ preferences and willingness to pay for traits of sorghum varieties: Informing product development and breeding programs in Tanzania Miriti, Philip Regassa, Mekdim D. Ojiewo, Christopher Ochieng Melesse, Mequanint B. experimentation variety choice willingness to pay sorghum breeding programmes Smallholder farmers’ decisions to adopt improved varieties are expected to be critically governed by their preferences and willingness to pay for different traits of these varieties. This study examined farmers’ preferences for sorghum (Sorghum bicolor (L.) Moench) variety attributes and estimated their willingness to pay (WTP) for these attributes using choice experiment data from >1,300 sorghum farmers in Tanzania. Empirical findings showed that farmers had strong preferences for sorghum varieties that were tolerant to environmental stresses, high yielding, early maturing, fetching higher grain prices, and white in color. Significant heterogeneity was observed in farmers’ preferences across various traits. The WTP estimates revealed that farmers were willing to pay the highest premium for tolerance to environmental stresses, amounting, on average, to three times higher than the WTP for other traits. Our results have important implications for demand-driven variety development that could contribute to improving crop productivity and household welfare. 2023-03-04 2023-02-20T11:52:05Z 2023-02-20T11:52:05Z Journal Article https://hdl.handle.net/10568/128765 en Open Access application/pdf Informa UK Limited Miriti, P., Regassa, M.D., Ojiewo, C.O. and Melesse, M.B. 2022. Farmers’ preferences and willingness to pay for traits of sorghum varieties: Informing product development and breeding programs in Tanzania. Journal of Crop Improvement |
| spellingShingle | experimentation variety choice willingness to pay sorghum breeding programmes Miriti, Philip Regassa, Mekdim D. Ojiewo, Christopher Ochieng Melesse, Mequanint B. Farmers’ preferences and willingness to pay for traits of sorghum varieties: Informing product development and breeding programs in Tanzania |
| title | Farmers’ preferences and willingness to pay for traits of sorghum varieties: Informing product development and breeding programs in Tanzania |
| title_full | Farmers’ preferences and willingness to pay for traits of sorghum varieties: Informing product development and breeding programs in Tanzania |
| title_fullStr | Farmers’ preferences and willingness to pay for traits of sorghum varieties: Informing product development and breeding programs in Tanzania |
| title_full_unstemmed | Farmers’ preferences and willingness to pay for traits of sorghum varieties: Informing product development and breeding programs in Tanzania |
| title_short | Farmers’ preferences and willingness to pay for traits of sorghum varieties: Informing product development and breeding programs in Tanzania |
| title_sort | farmers preferences and willingness to pay for traits of sorghum varieties informing product development and breeding programs in tanzania |
| topic | experimentation variety choice willingness to pay sorghum breeding programmes |
| url | https://hdl.handle.net/10568/128765 |
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