The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria
Purpose Poor uptake of agricultural innovations on weed management practices is a major factor responsible for low productivity. This paper examines how communication media can help improve farmers’ adoption behaviour. Methodology A sample of 725 Nigerian cassava farmers, exposed to agricultural in...
| Main Authors: | , , , , , , , , , , , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Informa UK Limited
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/126842 |
| _version_ | 1855529918155194368 |
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| author | Atser, G. Dixon, A. Ekeleme, F. Hauser, S. Fadairo, O. Adekoya, A. Ayanwale, A.B. Agada, M. Oladokun, I. Akpu, P. Sanni, L. Pypers, P. Ampadu-Boakye, T. Vanlauwe, Bernard |
| author_browse | Adekoya, A. Agada, M. Akpu, P. Ampadu-Boakye, T. Atser, G. Ayanwale, A.B. Dixon, A. Ekeleme, F. Fadairo, O. Hauser, S. Oladokun, I. Pypers, P. Sanni, L. Vanlauwe, Bernard |
| author_facet | Atser, G. Dixon, A. Ekeleme, F. Hauser, S. Fadairo, O. Adekoya, A. Ayanwale, A.B. Agada, M. Oladokun, I. Akpu, P. Sanni, L. Pypers, P. Ampadu-Boakye, T. Vanlauwe, Bernard |
| author_sort | Atser, G. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Purpose
Poor uptake of agricultural innovations on weed management practices is a major factor responsible for low productivity. This paper examines how communication media can help improve farmers’ adoption behaviour.
Methodology
A sample of 725 Nigerian cassava farmers, exposed to agricultural innovation on weed management practices from varying sources, were asked, through a structured questionnaire, to indicate their knowledge, attitudes, and practices of cassava weed management. The responses were compared with a sample of 190 cassava farmers who were not exposed to the information (control group). The data were analysed using frequency counts, percentages, mean, analysis of variance, and multivariate probit regression.
Findings
Farmers exposed to the agricultural innovation in weed management practices indicated more positive behaviour (57.7%) towards improved weed management practices than the control group (26.8%). The mean knowledge, attitude, practice, and behaviour of the farmers exposed to the innovation through demonstration was significantly higher than for other sources.
Practical implications
On-farm demonstrations as a means of communication will enhance the uptake and effectiveness of agricultural innovation on weed management practices.
Theoretical implications
Findings on the influence of communication media on improved weed control and agronomy are significant, given that there is little well-documented data on how communication media enhances technology and innovation adoption in arable crop farming.
Originality/value
This study generates important data that reinforces the imperatives of communication and media choices, and further underpins the debate that technology alone cannot lead to uptake by farmers but needs to be communicated. |
| format | Journal Article |
| id | CGSpace126842 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Informa UK Limited |
| publisherStr | Informa UK Limited |
| record_format | dspace |
| spelling | CGSpace1268422025-12-08T09:54:28Z The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria Atser, G. Dixon, A. Ekeleme, F. Hauser, S. Fadairo, O. Adekoya, A. Ayanwale, A.B. Agada, M. Oladokun, I. Akpu, P. Sanni, L. Pypers, P. Ampadu-Boakye, T. Vanlauwe, Bernard communication cassava agriculture innovation farmers knowledge technology weed control Purpose Poor uptake of agricultural innovations on weed management practices is a major factor responsible for low productivity. This paper examines how communication media can help improve farmers’ adoption behaviour. Methodology A sample of 725 Nigerian cassava farmers, exposed to agricultural innovation on weed management practices from varying sources, were asked, through a structured questionnaire, to indicate their knowledge, attitudes, and practices of cassava weed management. The responses were compared with a sample of 190 cassava farmers who were not exposed to the information (control group). The data were analysed using frequency counts, percentages, mean, analysis of variance, and multivariate probit regression. Findings Farmers exposed to the agricultural innovation in weed management practices indicated more positive behaviour (57.7%) towards improved weed management practices than the control group (26.8%). The mean knowledge, attitude, practice, and behaviour of the farmers exposed to the innovation through demonstration was significantly higher than for other sources. Practical implications On-farm demonstrations as a means of communication will enhance the uptake and effectiveness of agricultural innovation on weed management practices. Theoretical implications Findings on the influence of communication media on improved weed control and agronomy are significant, given that there is little well-documented data on how communication media enhances technology and innovation adoption in arable crop farming. Originality/value This study generates important data that reinforces the imperatives of communication and media choices, and further underpins the debate that technology alone cannot lead to uptake by farmers but needs to be communicated. 2023-10-20 2023-01-11T12:08:41Z 2023-01-11T12:08:41Z Journal Article https://hdl.handle.net/10568/126842 en Open Access application/pdf Informa UK Limited Atser, G., Dixon, A., Ekeleme, F., Hauser, S., Fadairo, O., Adekoya, A., ... & Vanlauwe, B. (2022). The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria. The Journal of Agricultural Education and Extension, 1-22. |
| spellingShingle | communication cassava agriculture innovation farmers knowledge technology weed control Atser, G. Dixon, A. Ekeleme, F. Hauser, S. Fadairo, O. Adekoya, A. Ayanwale, A.B. Agada, M. Oladokun, I. Akpu, P. Sanni, L. Pypers, P. Ampadu-Boakye, T. Vanlauwe, Bernard The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria |
| title | The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria |
| title_full | The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria |
| title_fullStr | The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria |
| title_full_unstemmed | The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria |
| title_short | The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria |
| title_sort | effect of communication media on the uptake of agricultural innovations in selected states of nigeria |
| topic | communication cassava agriculture innovation farmers knowledge technology weed control |
| url | https://hdl.handle.net/10568/126842 |
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