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Shamba Shape Up: Using digital channels to deliver bundled agriculture, climate, and financial information services: IPSR Innovation Profile

Shamba shape is a farm makeover show which reaches over 8 million viewers in Kenya, and is now scalling up its reach to a show in Zambia and we would like to propose its scale up also to Uganda. The show will bring in new elements, providing seasonal forecasting to farmers with agro-advisory, report...

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Main Authors: Chilambe, Pedro Anglaze, Gichinga, Patricia, Girvetz, Evan Hartunian
Format: Brief
Language:Inglés
Published: 2022
Subjects:
innovation
agriculture
farmers
scaling up
climate
forecasting
smallholders
Online Access:https://hdl.handle.net/10568/126423
Summary:Shamba shape is a farm makeover show which reaches over 8 million viewers in Kenya, and is now scalling up its reach to a show in Zambia and we would like to propose its scale up also to Uganda. The show will bring in new elements, providing seasonal forecasting to farmers with agro-advisory, reporting on FEWS-net early warning and agro-meteorological bulletins for access by smallholder farmers, through TV, Radio and the IShamba mobile app.

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