Identifying effective message-framing techniques in behaviour change communication for healthy diets: An experimental study of promoting biofortified maize adoption in Ethiopia
There is an increasing interest in using insights from behavioural economics and psychology to influence people's decisions. However, little is known as to how to leverage these insights to inform educational campaigns in the context of nutrition-sensitive agriculture. We help to fill this void by i...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Elsevier
2022
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/126230 |
Similar Items: Identifying effective message-framing techniques in behaviour change communication for healthy diets: An experimental study of promoting biofortified maize adoption in Ethiopia
- The effects of safety certification and nutrition messaging on the demand for nutritionally enhanced food in urban Ethiopia
- Innovations, nudging interventions and food and nutrition security: evidence from experimental and quasi-experimental studies in Ethiopia
- Radio messaging frequency, information framing, and consumer willingness to pay for biofortified iron beans: Evidence from revealed preference elicitation in rural Rwanda
- The Amazon biome in messages: Public policy and communication frames on Telegram
- Information and consumer willingness to pay for biofortified yellow cassava: Evidence from experimental auctions in Nigeria
- Framing behaviour change for sustainable agriculture
