Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin
The impact of information as an extrinsic quality cue on consumers’ valuation of intrinsic food quality attributes can be captured by incorporating ‘information treat-ments’ in experimental auctions. We combine ‘exogenous’ information treatments (a video broadcast and a radio transcript) on the bene...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Wiley
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/126113 |
| _version_ | 1855517065723510784 |
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| author | Zossou, Espérance Fiamohe, Rose Vodouhe, Simple Davo Demont, Matty |
| author_browse | Demont, Matty Fiamohe, Rose Vodouhe, Simple Davo Zossou, Espérance |
| author_facet | Zossou, Espérance Fiamohe, Rose Vodouhe, Simple Davo Demont, Matty |
| author_sort | Zossou, Espérance |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The impact of information as an extrinsic quality cue on consumers’ valuation of intrinsic food quality attributes can be captured by incorporating ‘information treat-ments’ in experimental auctions. We combine ‘exogenous’ information treatments (a video broadcast and a radio transcript) on the benefits of a locally produced improved rice processing technology with an ‘endogenous’ infor-mation treatment which elicits word-of-mouth exchange among consumers. We assess the effects of these informa-tion treatments on consumers’ choice and valuation of parboiled rice with upgraded quality in two urban markets in Benin. We find that exogenous information increases market share of the locally produced improved product by 14% at the expense of the competing, imported prod-uct, an effect which is further amplified by 11% through endogenous information. Endogenous information has a dampening effect on price premiums though; while visual and auditory information added 6–14% value to local rice, word-of-mouth reduced the value by 2% |
| format | Journal Article |
| id | CGSpace126113 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Wiley |
| publisherStr | Wiley |
| record_format | dspace |
| spelling | CGSpace1261132025-12-08T09:54:28Z Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin Zossou, Espérance Fiamohe, Rose Vodouhe, Simple Davo Demont, Matty communication remuneration willingness to pay rice The impact of information as an extrinsic quality cue on consumers’ valuation of intrinsic food quality attributes can be captured by incorporating ‘information treat-ments’ in experimental auctions. We combine ‘exogenous’ information treatments (a video broadcast and a radio transcript) on the benefits of a locally produced improved rice processing technology with an ‘endogenous’ infor-mation treatment which elicits word-of-mouth exchange among consumers. We assess the effects of these informa-tion treatments on consumers’ choice and valuation of parboiled rice with upgraded quality in two urban markets in Benin. We find that exogenous information increases market share of the locally produced improved product by 14% at the expense of the competing, imported prod-uct, an effect which is further amplified by 11% through endogenous information. Endogenous information has a dampening effect on price premiums though; while visual and auditory information added 6–14% value to local rice, word-of-mouth reduced the value by 2% 2022-09 2022-12-20T14:09:34Z 2022-12-20T14:09:34Z Journal Article https://hdl.handle.net/10568/126113 en Open Access application/pdf Wiley Zossou, Espérance, Fiamohe, Rose, Vodouhe, Simple Davo and Demont, Matty. 2022. Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin. Journal of Agricultural Economics 73(3):806-825. |
| spellingShingle | communication remuneration willingness to pay rice Zossou, Espérance Fiamohe, Rose Vodouhe, Simple Davo Demont, Matty Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin |
| title | Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin |
| title_full | Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin |
| title_fullStr | Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin |
| title_full_unstemmed | Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin |
| title_short | Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin |
| title_sort | experimental auctions with exogenous and endogenous information treatment willingness to pay for improved parboiled rice in benin |
| topic | communication remuneration willingness to pay rice |
| url | https://hdl.handle.net/10568/126113 |
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