Social and behaviour change communications strategy for improving livestock derived food consumption: IPSR Innovation Profile

The innovation comprises approaches and gender sensitive delivery models for influencing behaviour on diets that include livestock derived foods and food safety practices through social behaviour change communication. The materials consist of counselling cards, posters, brochures with key messages t...

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Autores principales: Ouma, Emily A., Omosa, Esther B., Flax, Valerie L., Schreiner, Mary-Ann, Colverson, Kathleen E., Girard, Amy W., Dominguez-Salas, Paula, Baltenweck, Isabelle
Formato: Brief
Lenguaje:Inglés
Publicado: 2022
Materias:
Acceso en línea:https://hdl.handle.net/10568/126011
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author Ouma, Emily A.
Omosa, Esther B.
Flax, Valerie L.
Schreiner, Mary-Ann
Colverson, Kathleen E.
Girard, Amy W.
Dominguez-Salas, Paula
Baltenweck, Isabelle
author_browse Baltenweck, Isabelle
Colverson, Kathleen E.
Dominguez-Salas, Paula
Flax, Valerie L.
Girard, Amy W.
Omosa, Esther B.
Ouma, Emily A.
Schreiner, Mary-Ann
author_facet Ouma, Emily A.
Omosa, Esther B.
Flax, Valerie L.
Schreiner, Mary-Ann
Colverson, Kathleen E.
Girard, Amy W.
Dominguez-Salas, Paula
Baltenweck, Isabelle
author_sort Ouma, Emily A.
collection Repository of Agricultural Research Outputs (CGSpace)
description The innovation comprises approaches and gender sensitive delivery models for influencing behaviour on diets that include livestock derived foods and food safety practices through social behaviour change communication. The materials consist of counselling cards, posters, brochures with key messages that focus on: (a) The importance and benefits of animal-source foods consumption, (b) The appropriate quantities of animal-source foods to be consumed by pregnant and lactating women and young children, (c) The appropriate time to introduce animal-source foods to young children, (d) How to recognize animal-source food intolerance symptoms and treatment, (e) The importance of hygiene, food safety and storage of animal source foods. The materials and messaging were developed with a gender sensitive lens, to promote the inclusion of mothers, fathers and caregivers. The messages were delivered through community health workers, model fathers, and reminders sent through short messaging services and megaphone blasts.
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spelling CGSpace1260112024-11-07T09:54:27Z Social and behaviour change communications strategy for improving livestock derived food consumption: IPSR Innovation Profile Ouma, Emily A. Omosa, Esther B. Flax, Valerie L. Schreiner, Mary-Ann Colverson, Kathleen E. Girard, Amy W. Dominguez-Salas, Paula Baltenweck, Isabelle innovation nutrition scaling up diet livestock communication pregnant women hygiene food safety gender The innovation comprises approaches and gender sensitive delivery models for influencing behaviour on diets that include livestock derived foods and food safety practices through social behaviour change communication. The materials consist of counselling cards, posters, brochures with key messages that focus on: (a) The importance and benefits of animal-source foods consumption, (b) The appropriate quantities of animal-source foods to be consumed by pregnant and lactating women and young children, (c) The appropriate time to introduce animal-source foods to young children, (d) How to recognize animal-source food intolerance symptoms and treatment, (e) The importance of hygiene, food safety and storage of animal source foods. The materials and messaging were developed with a gender sensitive lens, to promote the inclusion of mothers, fathers and caregivers. The messages were delivered through community health workers, model fathers, and reminders sent through short messaging services and megaphone blasts. 2022-12-15 2022-12-15T11:30:56Z 2022-12-15T11:30:56Z Brief https://hdl.handle.net/10568/126011 en https://www.youtube.com/watch?v=swOutD49PHY https://kilimo.go.ke/wp-content/uploads/2021/01/Community-Dialogue-Cards-on-Agri-Nutrition.pdf https://youtu.be/X4LBf7u8BbE https://bit.ly/3rqKnVG Open Access application/pdf Ouma, E., Omosa, E., Flax, V., Schreiner, M., Colverson, K., Girard, A., Dominguez-Salas, P. and Baltenweck, I. 2022. Social and behaviour change communications strategy for improving livestock derived food consumption: IPSR Innovation Profile. First edition, December 2022. Montpellier: CGIAR System Organization.
spellingShingle innovation
nutrition
scaling up
diet
livestock
communication
pregnant women
hygiene
food safety
gender
Ouma, Emily A.
Omosa, Esther B.
Flax, Valerie L.
Schreiner, Mary-Ann
Colverson, Kathleen E.
Girard, Amy W.
Dominguez-Salas, Paula
Baltenweck, Isabelle
Social and behaviour change communications strategy for improving livestock derived food consumption: IPSR Innovation Profile
title Social and behaviour change communications strategy for improving livestock derived food consumption: IPSR Innovation Profile
title_full Social and behaviour change communications strategy for improving livestock derived food consumption: IPSR Innovation Profile
title_fullStr Social and behaviour change communications strategy for improving livestock derived food consumption: IPSR Innovation Profile
title_full_unstemmed Social and behaviour change communications strategy for improving livestock derived food consumption: IPSR Innovation Profile
title_short Social and behaviour change communications strategy for improving livestock derived food consumption: IPSR Innovation Profile
title_sort social and behaviour change communications strategy for improving livestock derived food consumption ipsr innovation profile
topic innovation
nutrition
scaling up
diet
livestock
communication
pregnant women
hygiene
food safety
gender
url https://hdl.handle.net/10568/126011
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