An extended Canvas business model: A tool for sustainable technology transfer and adoption

The rise of new agricultural technologies represents an opportunity for agricultural development, especially to achieve the 2030 Sustainable Development Goal. However, farmers in developing countries struggle with adopting new agricultural technologies due to several socio-economic factors. This stu...

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Detalles Bibliográficos
Autores principales: Amoussohoui, R., Arouna, A., Bavorova, M., Tsangari, H., Banout, J.
Formato: Journal Article
Lenguaje:Inglés
Publicado: Elsevier 2022
Materias:
Acceso en línea:https://hdl.handle.net/10568/125681
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author Amoussohoui, R.
Arouna, A.
Bavorova, M.
Tsangari, H.
Banout, J.
author_browse Amoussohoui, R.
Arouna, A.
Banout, J.
Bavorova, M.
Tsangari, H.
author_facet Amoussohoui, R.
Arouna, A.
Bavorova, M.
Tsangari, H.
Banout, J.
author_sort Amoussohoui, R.
collection Repository of Agricultural Research Outputs (CGSpace)
description The rise of new agricultural technologies represents an opportunity for agricultural development, especially to achieve the 2030 Sustainable Development Goal. However, farmers in developing countries struggle with adopting new agricultural technologies due to several socio-economic factors. This study proposes a service-based business for transfer and sustainable scaling of new technologies to increase household resilience. Two segments, (i) cost-benefit and (ii) sensitivity analysis was added to the original Canvas business model. We used two innovative technologies: a personalised extension application and a rice threshing machine to apply the business model. Quantitative data from 700 randomly selected rice farmers in Kano State, and qualitative data collected using the Delphi method were used. The adapted Canvas business model is profitable when both technologies are used separately, with an Internal Rate of Return (IRR) of 23 and 28% for the threshing machine and the application, respectively. However, higher profitability is observed when both technologies are combined in one business model. In this case, the business has an IRR of 33%. Moreover, the study shows that the combined business model is vulnerable to the service price. Therefore, we recommend re-evaluating the business model to determine a fair price and payment method for both the service recipient and the provider
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spelling CGSpace1256812025-10-26T13:02:30Z An extended Canvas business model: A tool for sustainable technology transfer and adoption Amoussohoui, R. Arouna, A. Bavorova, M. Tsangari, H. Banout, J. sustainability technology The rise of new agricultural technologies represents an opportunity for agricultural development, especially to achieve the 2030 Sustainable Development Goal. However, farmers in developing countries struggle with adopting new agricultural technologies due to several socio-economic factors. This study proposes a service-based business for transfer and sustainable scaling of new technologies to increase household resilience. Two segments, (i) cost-benefit and (ii) sensitivity analysis was added to the original Canvas business model. We used two innovative technologies: a personalised extension application and a rice threshing machine to apply the business model. Quantitative data from 700 randomly selected rice farmers in Kano State, and qualitative data collected using the Delphi method were used. The adapted Canvas business model is profitable when both technologies are used separately, with an Internal Rate of Return (IRR) of 23 and 28% for the threshing machine and the application, respectively. However, higher profitability is observed when both technologies are combined in one business model. In this case, the business has an IRR of 33%. Moreover, the study shows that the combined business model is vulnerable to the service price. Therefore, we recommend re-evaluating the business model to determine a fair price and payment method for both the service recipient and the provider 2022-02 2022-11-25T14:14:43Z 2022-11-25T14:14:43Z Journal Article https://hdl.handle.net/10568/125681 en Limited Access Elsevier Amoussohoui, R. Arouna, A. Bavorova, M. Tsangari, H. Banout, J.An extended Canvas business model: A tool for sustainable technology transfer and adoption. Technology in Society. 2022, Volume 68:101901.
spellingShingle sustainability
technology
Amoussohoui, R.
Arouna, A.
Bavorova, M.
Tsangari, H.
Banout, J.
An extended Canvas business model: A tool for sustainable technology transfer and adoption
title An extended Canvas business model: A tool for sustainable technology transfer and adoption
title_full An extended Canvas business model: A tool for sustainable technology transfer and adoption
title_fullStr An extended Canvas business model: A tool for sustainable technology transfer and adoption
title_full_unstemmed An extended Canvas business model: A tool for sustainable technology transfer and adoption
title_short An extended Canvas business model: A tool for sustainable technology transfer and adoption
title_sort extended canvas business model a tool for sustainable technology transfer and adoption
topic sustainability
technology
url https://hdl.handle.net/10568/125681
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