How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania
Reducing Africa’s dependence on Asian rice imports requires tailoring local rice products to food markets that are segmented by cultural heritage of ancient rice domestication and colonial heritage of more recent import substitution policies. Using experimental auctions, we examine quality upgrading...
| Autores principales: | , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Oxford University Press
2022
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| Acceso en línea: | https://hdl.handle.net/10568/125507 |
| _version_ | 1855528526087716864 |
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| author | Britwum, Kofi Demont, Matty |
| author_browse | Britwum, Kofi Demont, Matty |
| author_facet | Britwum, Kofi Demont, Matty |
| author_sort | Britwum, Kofi |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Reducing Africa’s dependence on Asian rice imports requires tailoring local rice products to food markets that are segmented by cultural heritage of ancient rice domestication and colonial heritage of more recent import substitution policies. Using experimental auctions, we examine quality upgrading and branding spillovers from Senegal by assessing the competitiveness of Senegalese vis-à-vis imported Asian rice products in an urban market in Mauritania. The Mauritanian rice market is mainly shaped by colonial heritage and is segmented into (i) elite White Hassanis, (ii) lower caste Black Hassanis, (iii) immigrants with colonial heritage, and (iv) a smaller group of immigrants with cultural heritage. While colonial heritage generally tends to incline consumers towards imported rice, local rice is preferred by Black Hassanis, older and more educated consumers, housewives, and wealthier families. This evidence can support policymakers and value chain actors in their efforts to spill over rice value
chain upgrading between the Senegalese and Mauritanian river banks along the Senegal River Valley. |
| format | Journal Article |
| id | CGSpace125507 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Oxford University Press |
| publisherStr | Oxford University Press |
| record_format | dspace |
| spelling | CGSpace1255072025-11-12T04:58:01Z How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania Britwum, Kofi Demont, Matty value chains market segmentation remuneration markets food security Reducing Africa’s dependence on Asian rice imports requires tailoring local rice products to food markets that are segmented by cultural heritage of ancient rice domestication and colonial heritage of more recent import substitution policies. Using experimental auctions, we examine quality upgrading and branding spillovers from Senegal by assessing the competitiveness of Senegalese vis-à-vis imported Asian rice products in an urban market in Mauritania. The Mauritanian rice market is mainly shaped by colonial heritage and is segmented into (i) elite White Hassanis, (ii) lower caste Black Hassanis, (iii) immigrants with colonial heritage, and (iv) a smaller group of immigrants with cultural heritage. While colonial heritage generally tends to incline consumers towards imported rice, local rice is preferred by Black Hassanis, older and more educated consumers, housewives, and wealthier families. This evidence can support policymakers and value chain actors in their efforts to spill over rice value chain upgrading between the Senegalese and Mauritanian river banks along the Senegal River Valley. 2022-10-14 2022-11-17T08:57:47Z 2022-11-17T08:57:47Z Journal Article https://hdl.handle.net/10568/125507 en Open Access application/pdf Oxford University Press Britwum, K. and Demont, M. 2022. How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania. Q Open 2(2):qoac026. |
| spellingShingle | value chains market segmentation remuneration markets food security Britwum, Kofi Demont, Matty How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania |
| title | How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania |
| title_full | How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania |
| title_fullStr | How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania |
| title_full_unstemmed | How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania |
| title_short | How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania |
| title_sort | how does colonial heritage segment food markets evidence from rice consumers in mauritania |
| topic | value chains market segmentation remuneration markets food security |
| url | https://hdl.handle.net/10568/125507 |
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