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Data-driven tools for targeting irrigation products and services for Ethiopia, Ghana and Mali

Market segmentation study and client assessment scorecard developed and applied in Ethiopia, Ghana and Mali by private sector irrigation distribution companies and other public sector actors including ministries of agriculture and Bahir Dar University.

Main Author: CGIAR Research Program on Water, Land and Ecosystems
Format: Informe técnico
Language:Inglés
Published: 2021
Subjects:
agriculture
development
assessment
irrigation
rural development
data
private sector
services
public sector
distribution
systems
tools
agrifood systems
companies
targeting
products
distribution systems
market segmentation
Online Access:https://hdl.handle.net/10568/122742
Summary:Market segmentation study and client assessment scorecard developed and applied in Ethiopia, Ghana and Mali by private sector irrigation distribution companies and other public sector actors including ministries of agriculture and Bahir Dar University.

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