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Involving the private sector to improve the multiplication and marketing of high quality seed: the Direct Seed Marketing program in Ethiopia

PIM partnered with the Ethiopian Agricultural Transformation Agency (ATA) to test the pilot Direct Seed Marketing program. The study found that the program led to positive outcomes, and the ATA expanded it. In 2018, the program was used in 228 districts, involving 47 seed producers and benefiting 1....

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Main Author: CGIAR Research Program on Policies, Institutions, and Markets
Format: Informe técnico
Language:Inglés
Published: 2018
Subjects:
farmers
marketing
seed
development
rural development
quality
private sector
transformation
systems
agrifood systems
programmes
agricultural transformation
seed development
Online Access:https://hdl.handle.net/10568/122160
Summary:PIM partnered with the Ethiopian Agricultural Transformation Agency (ATA) to test the pilot Direct Seed Marketing program. The study found that the program led to positive outcomes, and the ATA expanded it. In 2018, the program was used in 228 districts, involving 47 seed producers and benefiting 1.4 million farmers.

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