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Data-driven tools enable solar irrigation companies in three sub-Saharan African countries to target their products and services to the right farmers in the right way, boosting technology uptake and promoting gender equality

Data-driven tools developed by WLE/IWMI are enabling private sector solar-powered irrigation companies in sub-Saharan Africa to determine and capitalize on the market potential for their irrigation equipment and services. By segmenting customer groups and assessing customers’ creditworthiness in gen...

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Main Author: CGIAR Research Program on Water, Land and Ecosystems
Format: Case Study
Language:Inglés
Published: 2021
Subjects:
gender
farmers
markets
women
technology
irrigation
value chains
participation
data
private sector
services
adoption
gender equality
africa
sub-saharan africa
equipment
tools
companies
agricultural value chains
irrigation equipment
products
equality
groups
countries
case studies
agrifood systems
rural development
Online Access:https://hdl.handle.net/10568/121751
Summary:Data-driven tools developed by WLE/IWMI are enabling private sector solar-powered irrigation companies in sub-Saharan Africa to determine and capitalize on the market potential for their irrigation equipment and services. By segmenting customer groups and assessing customers’ creditworthiness in gender-sensitive ways, companies are better able to target a range of farmers, including women. This is helping to accelerate the adoption of solar-powered irrigation technologies in frontier markets while promoting women’s equitable participation in irrigated agricultural value chains.

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